Marketing & SaaS metrics
Marketing and SaaS metrics calculators
Track what growth costs and what customers are worth. Covers churn, CAC, lifetime value, ROAS, CPA, CPM, CTR, win rate and year-over-year growth.
9 calculators
Churn Rate Calculator
Free SaaS churn rate calculator, monthly & annual customer churn, compound annualized rate, retention, segment benchmarks, and optional revenue churn. CSV/PDF export.
- Churn rate calculator
- SaaS churn calculator
Year Over Year Growth Calculator
Free YoY calculator, calculate %, project targets, find prior value, multi-year table, chart, Excel/Sheets steps, CSV/PDF export.
- Year over year growth calculator
- YoY growth calculator
CPA Calculator: Cost Per Acquisition
Free CPA calculator for ad campaigns, calculate cost per acquisition, plan target CPA, CPC shortcut, optional platform benchmarks, CSV/PDF export.
- CPA calculator
- Cost per acquisition calculator
CPM Calculator: Cost Per Mille
Free CPM calculator, cost per 1,000 impressions for Google, Meta, TikTok & display. Solve for CPM, budget, or reach. Benchmarks, CTR/CPC helper, CSV/PDF export.
- CPM calculator
- Cost per mille calculator
CTR Calculator: Click-Through Rate
Free CTR calculator, click-through rate from clicks and impressions. Solve for missing clicks, impressions, or target CTR. Channel benchmarks, CSV/PDF export.
- CTR calculator
- Click-through rate calculator
Win Rate Calculator: Sales, Sports & Trading
Free win rate calculator, sales pipeline, sports winning %, and trading performance. Competitive rate, win/loss ratio, breakeven %: CSV/PDF export.
- Win rate calculator
- Winning percentage calculator
ROAS Calculator: Return on Ad Spend
Free ROAS calculator, return on ad spend from revenue and ad spend. Plan target ROAS, break-even ROAS from margin, ACoS, benchmarks, CSV/PDF export.
- ROAS calculator
- Return on ad spend calculator
Customer Lifetime Value Calculator
Free customer lifetime value calculator: CLV formula for SaaS & ecommerce, LTV:CAC, presets, CSV/PDF export. Not mortgage LTV.
- Customer lifetime value calculator
- CLV calculator
Customer Acquisition Cost (CAC) Calculator
Free customer acquisition cost calculator: (marketing + sales) ÷ new customers. LTV:CAC, spend rows, budget planner. Not heart calcium score.
- Customer acquisition cost calculator
- CAC calculator
Frequently asked questions about marketing and saas metrics calculators
What is a good CAC to LTV relationship?
Customer lifetime value should comfortably exceed acquisition cost. Many teams aim for around 3 to 1, but the right ratio depends on payback time and margins.
How is churn rate calculated?
Customers lost in a period divided by customers at the start of that period.
What is the difference between ROAS and ROI?
ROAS measures revenue per unit of ad spend. ROI accounts for all costs and measures profit.