# Template AEO/GEO Checklist

**Last Updated:** 2026-02-26

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for template pages. Content is consumed by AI assistants (ChatGPT, Perplexity, Google AI Overviews) as well as traditional SERPs.

## Answer Capsules (72% Factor for AI Citation)

**Critical:** Concise 40–60 word direct answers placed after question-based block headings are the strongest predictor of AI citation.

- [ ] **Each block:** 40–60 word direct answer in first paragraph below heading
- [ ] **Answer-first:** Direct answer (12–18 words) → context (25–45 words) → optional handlungsempfehlung
- [ ] **Primary keyword** in answer naturally
- [ ] **No filler:** Complete sentences, no abbreviations

## Structured Data

- [ ] **FAQPage schema** – All FAQs with Question/Answer structure
- [ ] **Product schema** – Template download (name, description, offers)
- [ ] **BreadcrumbList** – Home → Vorlagen → Template name
- [ ] **Valid JSON-LD** – Test with Google Rich Results Test

## Content Structure

- [ ] **Question-based headings** where PAA matches (e.g. "Was ist ein Dienstplan?")
- [ ] **Tables** for comparisons (Vorlage vs. Software)
- [ ] **Lists** for step-by-step, benefits, tips
- [ ] **Logical flow** – Definition → How-to → Benefits → Comparison → Tips
- [ ] **Definition in first 20%** – Core "Was ist…?" within first block

## Entity Clarity

- [ ] **Template name** clearly stated (e.g. "Dienstplan Excel Vorlage")
- [ ] **Use case** explicit (Gastronomie, Pflege, Einzelhandel)
- [ ] **Ordio mention** – 1–2 contextual mentions (not forced)
- [ ] **Download CTA** – Clear, non-pushy

## Internal Linking

- [ ] **3–5 internal links** per template
- [ ] **Product pages** – /schichtplan, /arbeitszeiterfassung, /lohnabrechnung (contextual)
- [ ] **Related templates** – /vorlagen/dienstplan-excel-vorlage
- [ ] **Tools** – /tools/arbeitstage-rechner when relevant
- [ ] **Blog posts** – 1 relevant post when applicable
- [ ] **Canonical URLs only** – No redirect URLs in links

## Meta Tags

- [ ] **Title:** 50–60 chars, primary keyword, " - Ordio"
- [ ] **Description:** 150–160 chars, benefit-driven, CTA

## Validation

- [ ] Run `validate-template-faq-schema.php` before publishing
- [ ] Check schema with Google Rich Results Test
- [ ] Review TEMPLATE_AEO_GEO_CHECKLIST before finalizing

## References

- [SEO_GEO_AEO_CHECKLIST.md](../../content/blog/SEO_GEO_AEO_CHECKLIST.md) (blog reference)
- [TEMPLATE_CONTENT_BLOCKS_GUIDE.md](TEMPLATE_CONTENT_BLOCKS_GUIDE.md)
- [TEMPLATE_CONTENT_DEPTH_GUIDELINES.md](TEMPLATE_CONTENT_DEPTH_GUIDELINES.md)