# Partner Landing Pages - Sales Team Guide

**Last Updated:** January 20, 2026

This guide helps the sales team understand our partner landing page system, track partner status, and create partner-specific URLs for campaigns.

---

## 📋 How to Use This Document in Notion

1. **Copy the entire document** into a new Notion page
2. **Convert the Partner Database table** to a Notion database:
   - Select the table
   - Click "Turn into database" or create a new database view
   - Add additional columns as needed (Campaign Dates, Lead Count, Conversion Rate, etc.)
3. **Use toggles** for expandable sections (already formatted)
4. **Add filters** to the database to track active campaigns, partners by status, etc.
5. **Create views** for different needs:
   - "Active Partners" - Filter by Status = Active
   - "Special Pricing" - Filter by Special Pricing = Yes
   - "Campaign Tracking" - Sort by Last Updated

---

## Overview

We have **10 active partners** who can send traffic to Ordio landing pages with custom branding. Each partner gets:
- Their logo displayed on the landing page
- Custom tracking via URL parameters
- Attribution in HubSpot for reporting

---

## Quick Start: Creating Partner URLs

### Standard Partner URL Format

```
https://www.ordio.com/v2/?partner=PARTNER-SLUG&title=CUSTOM%20TITLE&leadSource=Partner%20recommendation
```

### URL Parameters Explained

| Parameter | Required | Description | Example |
|-----------|----------|-------------|---------|
| `partner` | ✅ Yes | Partner identifier (slug) | `partner=gastroberatung` |
| `title` | ❌ No | Custom page title | `title=Gastro%20Beratung%20empfiehlt%20Ordio` |
| `leadSource` | ❌ No | Lead source for tracking | `leadSource=Partner%20recommendation` |
| `typewriter` | ❌ No | Animated text (comma-separated) | `typewriter=Schichtplanung,Zeiterfassung` |

> 💡 **Tip:** Use URL encoding for spaces (`%20`) and special characters in parameters.

---

## Partner Status & Setup

### Partner Database

> 💡 **Notion Tip:** Copy this table into Notion and convert it to a database for easy filtering, sorting, and tracking. You can add columns for campaign dates, lead counts, conversion rates, etc.

| Partner Name | Slug | Status | Logo | Special Pricing | Full URL | Last Updated | Campaign Status | Notes |
|--------------|------|--------|------|-----------------|----------|--------------|-----------------|-------|
| **3POS** | `3POS` | ✅ Active | ✅ Yes | Yes (3POS pricing) | `https://www.ordio.com/v2/?partner=3POS&title=3POS%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Has special pricing |
| **Der Paritätische Gesamtverband** | `der-paritaetische-gesamtverband` | ✅ Active | ✅ Yes | Yes (49+79+99) | `https://www.ordio.com/v2/?partner=der-paritaetische-gesamtverband&title=Der%20Paritätische%20Gesamtverband%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Has special pricing tiers |
| **Gastro Beratung** | `gastroberatung` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=gastroberatung&title=Gastro%20Beratung%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Standard pricing |
| **Hitzel IT Solutions** | `hitzel-it-solutions` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=hitzel-it-solutions&title=Hitzel%20IT%20Solutions%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Standard pricing |
| **Kassenprofis** | `kassenprofis` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=kassenprofis&title=Kassenprofis%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Standard pricing |
| **LUUC Academy** | `luuc-academy` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=luuc-academy&title=LUUC%20Academy%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Logo added 2026-01-20 |
| **Madame Croissant** | `madame-croissant` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=madame-croissant&title=Madame%20Croissant%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Logo added 2026-01-20 |
| **MConsultings** | `mconsultings` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=mconsultings&title=MConsultings%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Standard pricing |
| **Top Magazin** | `top-magazin` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=top-magazin&title=Top%20Magazin%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Standard pricing |
| **UYMI Coaching** | `uymi-coaching` | ✅ Active | ✅ Yes | No | `https://www.ordio.com/v2/?partner=uymi-coaching&title=UYMI%20Coaching%20empfiehlt%20Ordio&leadSource=Partner%20recommendation` | 2026-01-20 | Ready | Logo added 2026-01-20 |

---

## Partner Details

### 3POS

- **Slug:** `3POS`
- **Status:** ✅ Active
- **Special Pricing:** Yes (3POS-specific pricing)
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=3POS&title=3POS%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Der Paritätische Gesamtverband

- **Slug:** `der-paritaetische-gesamtverband`
- **Status:** ✅ Active
- **Special Pricing:** Yes (49+79+99 pricing tiers)
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=der-paritaetische-gesamtverband&title=Der%20Paritätische%20Gesamtverband%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Gastro Beratung

- **Slug:** `gastroberatung`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=gastroberatung&title=Gastro%20Beratung%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Hitzel IT Solutions

- **Slug:** `hitzel-it-solutions`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=hitzel-it-solutions&title=Hitzel%20IT%20Solutions%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Kassenprofis

- **Slug:** `kassenprofis`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=kassenprofis&title=Kassenprofis%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### LUUC Academy

- **Slug:** `luuc-academy`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=luuc-academy&title=LUUC%20Academy%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Madame Croissant

- **Slug:** `madame-croissant`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=madame-croissant&title=Madame%20Croissant%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### MConsultings

- **Slug:** `mconsultings`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=mconsultings&title=MConsultings%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### Top Magazin

- **Slug:** `top-magazin`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=top-magazin&title=Top%20Magazin%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

### UYMI Coaching

- **Slug:** `uymi-coaching`
- **Status:** ✅ Active
- **Special Pricing:** No
- **Logo:** ✅ Displayed
- **Recommended URL:**
  ```
  https://www.ordio.com/v2/?partner=uymi-coaching&title=UYMI%20Coaching%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
  ```

---

## How Partner Pages Work

### What Partners See

When a visitor clicks a partner URL:
1. **Landing page loads** with partner's logo displayed
2. **Logo appears** in hero section with text "In Zusammenarbeit mit:"
3. **Standard Ordio content** is shown (same as regular landing page)
4. **Special pricing** may apply (for 3POS and Der Paritätische Gesamtverband)

### Tracking & Attribution

- **Partner parameter** is automatically captured and stored
- **HubSpot tracking** includes partner information in `partner__c` field
- **Lead attribution** shows which partner sent the lead
- **Reporting** available in HubSpot for partner performance

---

## Best Practices

### Creating Partner URLs

✅ **Do:**
- Always include `partner` parameter
- Use descriptive `title` parameter
- Include `leadSource=Partner recommendation`
- Test URLs before sharing with partners

❌ **Don't:**
- Use incorrect partner slugs (check table above)
- Forget URL encoding for spaces (`%20`)
- Share URLs without testing first

### Partner Communication

When sharing URLs with partners:
1. **Provide complete URL** with all parameters
2. **Explain what they'll see** (their logo on the page)
3. **Mention tracking** (we can see which leads come from them)
4. **Offer support** if they have questions

---

## Testing Partner URLs

### Quick Test Checklist

- [ ] Partner logo displays correctly
- [ ] Page title shows custom text (if provided)
- [ ] Form submissions work
- [ ] HubSpot receives partner data
- [ ] Mobile display looks good

### Test URL Format

Replace `PARTNER-SLUG` with actual partner slug:

```
https://www.ordio.com/v2/?partner=PARTNER-SLUG&title=Test%20Page&leadSource=Partner%20recommendation
```

---

## Troubleshooting

### Partner Logo Not Showing

**Check:**
1. Partner slug is correct (see table above)
2. URL parameter is `partner=` (not `partner=` with typo)
3. Partner is active (all current partners are active)

**Solution:** Verify partner slug matches exactly from the table above.

---

### Special Pricing Not Showing

**Note:** Only 2 partners have special pricing:
- **3POS** - Shows 3POS-specific pricing
- **Der Paritätische Gesamtverband** - Shows 49+79+99 pricing tiers

**Solution:** If partner doesn't have special pricing, standard pricing will display (this is correct).

---

### Tracking Not Working

**Check:**
1. `leadSource` parameter is included
2. Form submissions include partner data
3. HubSpot field `partner__c` is populated

**Solution:** Partner tracking is automatic - if issues persist, contact development team.

---

## Adding New Partners

> ⚠️ **Note:** Adding new partners requires technical setup. Contact development team.

**Required Information:**
- Partner name
- Partner logo (WebP or PNG format)
- Partner slug (lowercase, hyphens)
- Special pricing requirements (if any)

**Process:**
1. Development team adds partner configuration
2. Logo is added to system
3. Partner URL becomes available
4. Sales team notified

---

## Support & Questions

**For Technical Issues:**
- Contact development team
- Reference this document

**For Partner Questions:**
- Check partner status in table above
- Verify partner slug is correct
- Test URL before sharing

**For HubSpot Tracking:**
- Check `partner__c` field in HubSpot
- Verify lead source attribution
- Review partner performance reports

---

## Quick Reference: Partner Slugs

Copy-paste ready partner slugs for URL building:

```
3POS
der-paritaetische-gesamtverband
gastroberatung
hitzel-it-solutions
kassenprofis
luuc-academy
madame-croissant
mconsultings
top-magazin
uymi-coaching
```

### Quick URL Builder

Replace `PARTNER-SLUG` with slug from list above:

```
https://www.ordio.com/v2/?partner=PARTNER-SLUG&title=PARTNER%20Name%20empfiehlt%20Ordio&leadSource=Partner%20recommendation
```

---

## Partner Performance Tracking

### HubSpot Fields

- **`partner__c`** - Partner identifier (slug)
- **`leadsource`** - Lead source (should include "Partner recommendation")
- **`utm_source`** - UTM source (may include partner name)
- **`utm_campaign`** - UTM campaign

### Reporting

Create HubSpot reports filtering by:
- `partner__c` field
- `leadsource` contains "Partner"
- Date range for partner campaigns

---

**Document Version:** 1.0  
**Last Updated:** January 20, 2026  
**Maintained By:** Development Team