# Tier B stale phrase inventory (lead capture copy)

**Last Updated:** 2026-03-24

Audit notes for `v2/data/lead_capture_copy.php` when aligning Step 1 copy with fast callback (Fonio) and tone guidelines.

## Search terms used

- `kostenlose Beratung` (headline cliché)
- `revolutioniert` / `revolutioniert deine` (hype; replace with concrete benefits)
- `Sales-Rückruf` (user-facing CTA; lives in `lead-capture-popup.php`, not data file)

## Findings and resolution (2026-03-24)

| Phrase / pattern | Occurrences | Action |
|------------------|-------------|--------|
| `kostenlose Beratung` | 1 (`homepage`) | Rewritten in Tier A |
| `revolutioniert` | 4 (`content_gastro`, `blog_insights_hauptseite`, `blog_internorga_2023`, `pillar_dienstplan`) | Rewritten with concrete outcomes + speed framing |
| Global Step 1 CTA | `lead-capture-popup.php` | Replaced "Sales-Rückruf anfordern" → "Jetzt Rückruf erhalten" |

## Ongoing

- Re-run `php v2/scripts/blog/audit-repetitive-lead-capture-copy.php` after bulk edits.
- Speed/immediacy: **headline** or global **CTA**; **subtitles** = Ordio benefit + callback + trust (see [FONIO_CALLBACK_COPY.md](./FONIO_CALLBACK_COPY.md)).