# Traffic Analysis: GSC & GA4 by Country (90 Days)

**Period:** 2025-12-08 to 2026-03-08 (90 days)  
**Last Updated:** 2026-03-15  
**Data Status:** Current - Data collected via GSC API. GA4 data shows 0 sessions (API issue or dimension mismatch).

## 📊 Executive Summary {toggle="true"}

**GSC Data:**
- Total clicks: 79,728
- Total impressions: 6,289,780
- **DACH clicks:** 78,072 (97.9%)
- **Non-DACH clicks:** 1,656 (2.1%)

**GA4 Data:**
- All sessions show 0 (likely API issue or data not available)
- Note: GSC data is more relevant for SEO analysis

## 📈 Top 20 Non-DACH Countries (GSC) {toggle="true"}

| Rank | Country | Clicks | Impressions | CTR | % of Total | Growth Signal | Notes |
|------|---------|--------|-------------|-----|------------|---------------|-------|
| 1 | Netherlands (nld) | 154 | 20,758 | 0.74% | 0.19% | High engagement | Target market #2 |
| 2 | Spain (esp) | 147 | 15,451 | 0.95% | 0.18% | High CTR | Not in initial target list |
| 3 | France (fra) | 131 | 12,708 | 1.03% | 0.16% | Highest CTR | Target market #3 |
| 4 | United Kingdom (gbr) | 101 | 48,301 | 0.21% | 0.13% | Highest impressions | Target market #1 |
| 5 | Italy (ita) | 77 | 15,299 | 0.50% | 0.10% | Moderate CTR | Not in initial target list |
| 6 | Poland (pol) | 73 | 7,454 | 0.98% | 0.09% | High CTR | Not in initial target list |
| 7 | United States (usa) | 71 | 184,597 | 0.04% | 0.09% | Very low CTR | Large market but not EU |
| 8 | Thailand (tha) | 54 | 4,691 | 1.15% | 0.07% | Very high CTR | Not in target list |
| 9 | Turkey (tur) | 50 | 8,404 | 0.59% | 0.06% | Moderate CTR | Not in target list |
| 10 | India (ind) | 44 | 28,884 | 0.15% | 0.06% | Low CTR | Not in target list |
| 11 | Hungary (hun) | 39 | 3,390 | 1.15% | 0.05% | Very high CTR | Not in target list |
| 12 | Belgium (bel) | 37 | 4,367 | 0.85% | 0.05% | High CTR | BeNeLux opportunity |
| 13 | Portugal (prt) | 35 | 3,688 | 0.95% | 0.04% | High CTR | Not in target list |
| 14 | Czech Republic (cze) | 34 | 3,418 | 0.99% | 0.04% | Very high CTR | Not in target list |
| 15 | Luxembourg (lux) | 32 | 4,297 | 0.74% | 0.04% | High engagement | BeNeLux opportunity |
| 16 | Greece (grc) | 31 | 2,521 | 1.23% | 0.04% | Very high CTR | Not in target list |
| 17 | Brazil (bra) | 25 | 16,908 | 0.15% | 0.03% | Low CTR | Not in target list |
| 18 | South Africa (zaf) | 25 | 1,998 | 1.25% | 0.03% | Very high CTR | Not in target list |
| 19 | Croatia (hrv) | 23 | 1,923 | 1.20% | 0.03% | Very high CTR | Not in target list |
| 20 | Canada (can) | 22 | 7,178 | 0.31% | 0.03% | Low CTR | Not in target list |

## 📊 DACH Breakdown {toggle="true"}

| Country | Clicks | Impressions | % of Total |
|---------|--------|-------------|------------|
| Germany (deu) | 75,059 | 5,392,122 | 94.2% |
| Austria (aut) | 2,313 | 255,883 | 2.9% |
| Switzerland (che) | 700 | 87,054 | 0.9% |
| **DACH Total** | **78,072** | **5,735,059** | **97.9%** |

## 💡 Key Insights {toggle="true"}

### Traffic Volume Analysis

::: callout
**Current non-DACH traffic is minimal (2.1%)**
This suggests the site is heavily focused on DACH market, which aligns with German-only content. This low percentage is expected for a German-only website and represents significant untapped opportunity.
:::

::: callout
**Top non-DACH markets align with target prioritization**
Netherlands (#1 non-DACH, target #2) - 154 clicks, 0.74% CTR | France (#3 non-DACH, target #3) - 131 clicks, 1.03% CTR (highest) | UK (#4 non-DACH, target #1) - 101 clicks, 0.21% CTR. This alignment validates the market prioritization strategy.
:::

::: callout
**UK shows massive opportunity**
48,301 impressions (highest) but only 0.21% CTR - indicates strong search demand but content relevance gap. With proper localization, CTR could improve to 0.5-0.7% (industry average), potentially generating 240-340 clicks/month (138-238% increase from current 101 clicks).
:::

::: callout
**Netherlands demonstrates best product-market fit**
Highest non-DACH clicks (154) with strong CTR (0.74%) despite lower impressions - suggests existing content resonates better with Dutch users. This indicates strong potential for Dutch localization.
:::

::: callout
**France shows strong intent**
Highest CTR (1.03%) indicates users find content relevant despite language barrier - strong signal for localization priority. With localization, CTR could potentially reach 1.2-1.5%, generating 152-190 clicks/month (16-45% increase).
:::

### CTR Pattern Analysis

**High-CTR Markets (>0.9%):**

| Market | CTR | Status |
|--------|-----|--------|
| South Africa | 1.25% | Very high |
| Greece | 1.23% | Very high |
| Croatia | 1.20% | Very high |
| Thailand | 1.15% | Very high |
| Hungary | 1.15% | Very high |
| France | 1.03% | Highest (target market) |
| Czech Republic | 0.99% | Very high |
| Poland | 0.98% | Very high |
| Spain | 0.95% | High |
| Portugal | 0.95% | High |

**Insight:** Multiple countries show CTR >0.9% despite language barriers, suggesting strong user intent and potential for localization.

**Low-CTR Markets (<0.3%):**

| Market | CTR | Status |
|--------|-----|--------|
| United States | 0.04% | Very low |
| India | 0.15% | Low |
| Brazil | 0.15% | Low |
| Canada | 0.31% | Low |

**Insight:** Large English-speaking markets (US, India, Canada) show very low CTR, indicating content relevance issues despite language similarity.

### Growth Signals

::: callout
**BeNeLux Cluster Opportunity**
Netherlands: 154 clicks, 0.74% CTR | Belgium: 37 clicks, 0.85% CTR | Luxembourg: 32 clicks, 0.74% CTR | **Total:** 223 clicks (13.5% of non-DACH traffic) - Combined market approach could leverage shared language/cultural similarities. Combined population: 28.6M (NL: 17M, BE: 11M, LU: 0.6M). Average CTR: 0.78% indicates strong engagement across the cluster.
:::

### Potential Traffic Lift Analysis

**UK Market (Priority 1):**
- Current: 101 clicks/month at 0.21% CTR
- With localization (CTR improvement to 0.5-0.7%): **240-340 clicks/month**
- **Potential increase: 138-238%** (139-239 additional clicks/month)
- Assumes impressions remain constant at 48,301/month

**Netherlands Market (Priority 2):**
- Current: 154 clicks/month at 0.74% CTR
- With localization (CTR improvement to 0.8-1.0%): **166-208 clicks/month**
- **Potential increase: 8-35%** (12-54 additional clicks/month)
- Assumes impressions remain constant at 20,758/month

**France Market (Priority 3):**
- Current: 131 clicks/month at 1.03% CTR
- With localization (CTR improvement to 1.2-1.5%): **152-190 clicks/month**
- **Potential increase: 16-45%** (21-59 additional clicks/month)
- Assumes impressions remain constant at 12,708/month

**Spain Market (Priority 4 - Monitor):**
- Current: 147 clicks/month at 0.95% CTR
- With localization (CTR improvement to 1.2-1.5%): **185-230 clicks/month**
- **Potential increase: 26-56%** (38-83 additional clicks/month)
- Assumes impressions remain constant at 15,451/month

**BeNeLux Cluster Combined:**
- Current: 223 clicks/month (NL: 154, BE: 37, LU: 32)
- Combined impressions: 29,422/month
- Average CTR: 0.78%
- With localization: **235-294 clicks/month** (potential 5-32% increase)

**High-Intent Markets (High CTR + Moderate Volume):**

| Market | Clicks | CTR | Status |
|--------|--------|-----|--------|
| France | 131 | 1.03% | Highest CTR |
| Spain | 147 | 0.95% | High CTR |
| Poland | 73 | 0.98% | Very high CTR |
| Czech Republic | 34 | 0.99% | Very high CTR |

**High-Volume Opportunities (High Impressions, Low CTR):**

| Market | Impressions | CTR | Opportunity |
|--------|-------------|-----|-------------|
| United Kingdom | 48,301 | 0.21% | Largest opportunity |
| United States | 184,597 | 0.04% | Very low relevance |
| India | 28,884 | 0.15% | Low relevance |
| Sweden | 11,906 | - | Data incomplete |

### Unexpected Markets

::: callout
**Spain and Italy show unexpected strength**
Spain: #2 non-DACH (147 clicks, 0.95% CTR) - not in initial target list | Italy: #5 non-DACH (77 clicks, 0.50% CTR) - not in initial target list. Monitor these markets for future expansion after primary markets (UK, Netherlands, France) show success.
:::

## 💡 Recommendations {toggle="true"}

::: callout
**Prioritize UK/Ireland**
Despite lower clicks, largest addressable market; high impressions suggest opportunity with proper localization.
:::

::: callout
**Netherlands shows promise**
Already highest non-DACH clicks; good engagement signals.
:::

::: callout
**Monitor Spain/Italy**
Unexpected traffic suggests potential; evaluate after primary markets.
:::

::: callout
**GA4 data issue**
Investigate why GA4 returns 0 sessions; may need different dimension or API approach.
:::

## ✅ Next Steps {toggle="true"}

- [ ] Run keyword research for top 3 target markets (UK, Netherlands, France)
- [ ] Analyze SERP competition for target keywords
- [ ] Review HubSpot contacts by country for lead distribution
- [ ] Create market prioritization recommendation based on traffic + keyword data