# Keyword Research Report: Target Markets

**Last Updated:** 2026-03-15  
**Data Source:** SISTRIX API  
**Research Period:** 2026-03-08

## 📋 Executive Summary

Keyword research completed for three target markets using SISTRIX API:
- **United Kingdom (GB):** 5 keywords researched, 1,430 total monthly search volume
- **Netherlands (NL):** 5 keywords researched, 600 total monthly search volume
- **France (FR):** 5 keywords researched, 40 total monthly search volume

**Key Finding:** UK market shows highest search volume and competition, indicating largest addressable market. Netherlands shows moderate volume with lower competition. France shows very low volume, suggesting different keyword strategy needed.

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## 🇬🇧 United Kingdom (GB)

### Keyword Metrics

| Keyword | Monthly Volume | Difficulty | CPC (£) | Competition | Desktop % | Mobile % |
|---------|---------------|------------|---------|-------------|-----------|----------|
| workforce management | 1,200 | 43 | 14.60 | 43 | 50% | 50% |
| time tracking | 150 | 37 | 4.40 | 37 | 38% | 62% |
| shift planning | 60 | 30 | 9.30 | 30 | 58% | 42% |
| shift scheduling software | 10 | 12 | 26.20 | 12 | 71% | 29% |
| employee scheduling | 10 | 15 | 0.00 | 15 | 70% | 30% |

**Total Monthly Volume:** 1,430 searches

### Key Insights

1. **"workforce management" dominates:** 1,200 monthly searches, highest CPC (£14.60), highest difficulty (43)
2. **"time tracking" strong:** 150 monthly searches, moderate difficulty (37), lower CPC (£4.40)
3. **"shift planning" moderate:** 60 monthly searches, lower difficulty (30), good CPC (£9.30)
4. **Long-tail keywords low volume:** "shift scheduling software" and "employee scheduling" have only 10 searches each
5. **Mobile-first for time tracking:** 62% mobile distribution suggests mobile app importance
6. **Desktop-first for software searches:** 70-71% desktop for software-specific queries

### Opportunity Assessment

- **High opportunity:** "workforce management" (high volume, high CPC indicates commercial intent)
- **Medium opportunity:** "time tracking" (good volume, moderate difficulty)
- **Low opportunity:** Long-tail keywords (too low volume for initial focus)

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## 🇳🇱 Netherlands (NL)

### Keyword Metrics

| Keyword | Monthly Volume | Difficulty | CPC (€) | Competition | Desktop % | Mobile % |
|---------|---------------|------------|---------|-------------|-----------|----------|
| tijdregistratie | 400 | 40 | 22.20 | 40 | 71% | 29% |
| roosterplanning | 100 | 25 | 17.20 | 25 | 77% | 23% |
| personeelsbeheer | 60 | 28 | 0.00 | 28 | 96% | 4% |
| roosterplanning software | 40 | 25 | 27.50 | 25 | 97% | 3% |
| werknemersplanning | 0 | 0 | 0.00 | 0 | - | - |

**Total Monthly Volume:** 600 searches

### Key Insights

1. **"tijdregistratie" dominates:** 400 monthly searches, highest difficulty (40), highest CPC (€22.20)
2. **"roosterplanning" strong:** 100 monthly searches, lower difficulty (25), good CPC (€17.20)
3. **"personeelsbeheer" moderate:** 60 monthly searches, moderate difficulty (28), no CPC data
4. **Very desktop-heavy:** 71-97% desktop distribution (except tijdregistratie at 71%)
5. **High CPCs:** €17-27 CPC range indicates strong commercial intent
6. **"werknemersplanning" no data:** Suggests this term is not commonly searched

### Opportunity Assessment

- **High opportunity:** "tijdregistratie" (highest volume, high CPC, commercial intent)
- **Medium-high opportunity:** "roosterplanning" (good volume, lower difficulty, high CPC)
- **Medium opportunity:** "personeelsbeheer" (moderate volume, no CPC suggests informational)
- **Low opportunity:** "roosterplanning software" (low volume despite high CPC)

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## 🇫🇷 France (FR)

### Keyword Metrics

| Keyword | Monthly Volume | Difficulty | CPC (€) | Competition | Desktop % | Mobile % |
|---------|---------------|------------|---------|-------------|-----------|----------|
| suivi du temps | 10 | 0 | 14.40 | 0 | - | - |
| planification des équipes | 10 | 0 | 0.00 | 0 | - | - |
| gestion de la main-d'œuvre | 10 | 0 | 0.00 | 0 | - | - |
| planification des employés | 10 | 0 | 0.00 | 0 | - | - |
| logiciel planification équipes | 0 | 0 | 0.00 | 0 | - | - |

**Total Monthly Volume:** 40 searches

### Key Insights

1. **Very low search volume:** All keywords show only 10 searches/month (likely SISTRIX minimum)
2. **No difficulty data:** Suggests keywords may not be tracked or have insufficient data
3. **Low CPC:** Only "suivi du temps" shows CPC (€14.40), others show €0
4. **No distribution data:** Desktop/mobile percentages not available

### Opportunity Assessment

- **Data limitation:** SISTRIX may not have sufficient data for French market keywords
- **Alternative keywords needed:** May need to research different keyword variations
- **Lower priority:** Based on available data, France shows lower search volume than UK/NL

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## 📊 Cross-Market Comparison

| Market | Total Volume | Avg Difficulty | Avg CPC | Key Strength |
|--------|--------------|----------------|---------|--------------|
| **UK** | 1,430 | 27 | £11.10 | Highest volume, broad market |
| **Netherlands** | 600 | 24 | €16.48 | High CPCs, commercial intent |
| **France** | 40 | 0 | €2.88 | Low volume, data limitations |

### Market Prioritization (Keyword Data)

1. **UK (Priority 1):** Highest search volume (1,430), broad keyword coverage, moderate difficulty
2. **Netherlands (Priority 2):** Good volume (600), high CPCs indicate commercial intent, lower difficulty
3. **France (Priority 3):** Very low volume (40), data limitations suggest need for alternative research

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## 💡 Recommendations

### UK Market
- **Primary focus:** "workforce management" (1,200 volume, high CPC)
- **Secondary focus:** "time tracking" (150 volume, moderate difficulty)
- **Content strategy:** Target high-volume keywords with comparison content and product pages

### Netherlands Market
- **Primary focus:** "tijdregistratie" (400 volume, high CPC, commercial intent)
- **Secondary focus:** "roosterplanning" (100 volume, lower difficulty, high CPC)
- **Content strategy:** Target Dutch keywords with localized product pages and comparison content

### France Market
- **Research needed:** Alternative keyword research required (SISTRIX data insufficient)
- **Consider:** Different keyword variations or alternative research tools
- **Content strategy:** Defer until better keyword data available

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## 📊 Keyword Clustering Analysis

### UK Market Clusters

**Cluster 1: Workforce Management (High Volume, High Intent)**
- Primary: "workforce management" (1,200 vol, £14.60 CPC)
- Related: "workforce management software" (400 vol, £35.20 CPC), "workforce management system" (200 vol, £21.00 CPC)
- **Total Cluster Volume:** ~1,800 monthly searches
- **Content Strategy:** Create comprehensive workforce management hub page + comparison content

**Cluster 2: Time Tracking (Moderate Volume, Mobile-First)**
- Primary: "time tracking" (150 vol, £4.40 CPC)
- Related: "time tracking software" (150 vol, £12.20 CPC), "time tracking app" (150 vol, £5.50 CPC)
- **Total Cluster Volume:** ~450 monthly searches
- **Content Strategy:** Mobile-optimized time tracking content + app-focused pages

**Cluster 3: Shift Planning/Scheduling (Lower Volume, High CPC)**
- Primary: "shift planning" (60 vol, £9.30 CPC)
- Related: "shift scheduling software" (10 vol, £26.20 CPC), "employee scheduling" (10 vol, £0 CPC)
- **Total Cluster Volume:** ~80 monthly searches
- **Content Strategy:** Long-tail content targeting high-CPC keywords

### Netherlands Market Clusters

**Cluster 1: Tijdregistratie (Time Tracking) - Highest Priority**
- Primary: "tijdregistratie" (400 vol, €22.20 CPC)
- Related: "tijdregistratie software" (250 vol, €23.00 CPC), "tijdregistratie systeem" (200 vol, €23.00 CPC), "tijdregistratie app" (70 vol, €15.30 CPC)
- **Total Cluster Volume:** ~920 monthly searches
- **Content Strategy:** Comprehensive tijdregistratie hub + software comparison pages

**Cluster 2: Urenregistratie (Hours Registration) - Mobile Opportunity**
- Primary: "urenregistratie app" (350 vol, €17.30 CPC)
- Related: "urenregistratie software" (300 vol, €18.50 CPC)
- **Total Cluster Volume:** ~650 monthly searches
- **Content Strategy:** Mobile-first content emphasizing app functionality

**Cluster 3: Roosterplanning (Schedule Planning)**
- Primary: "roosterplanning" (100 vol, €17.20 CPC)
- Related: "roosterplanning software" (40 vol, €27.50 CPC), "rooster app" (150 vol, €37.30 CPC)
- **Total Cluster Volume:** ~290 monthly searches
- **Content Strategy:** Schedule planning content + high-CPC keyword targeting

### France Market Clusters

**Cluster 1: Suivi du Temps (Time Tracking) - Limited Data**
- Primary: "suivi du temps" (10 vol, €14.40 CPC)
- **Total Cluster Volume:** ~10 monthly searches (data limitations)
- **Content Strategy:** Alternative keyword research required; consider manual SERP analysis

**Note:** France keyword data is insufficient. Requires alternative research methods (Google Keyword Planner, manual SERP analysis, competitor keyword analysis).

## 📈 Keyword Difficulty vs Opportunity Matrix

### UK Market Matrix

| Difficulty | High Volume (>200) | Medium Volume (50-200) | Low Volume (<50) |
|------------|-------------------|------------------------|------------------|
| **High (30+)** | workforce management (1,200 vol, diff 43) - **Target with comparison content** | time tracking (150 vol, diff 37) - **Target with blog content** | shift scheduling software (10 vol, diff 12) - **Low priority** |
| **Medium (15-30)** | workforce management software (400 vol, diff 30) - **High priority** | shift planning (60 vol, diff 30) - **Medium priority** | employee scheduling (10 vol, diff 15) - **Low priority** |
| **Low (<15)** | - | - | - |

**Strategy:** Focus on high-volume, medium-difficulty keywords first (workforce management software), then high-volume, high-difficulty (workforce management with comparison content).

### Netherlands Market Matrix

| Difficulty | High Volume (>200) | Medium Volume (50-200) | Low Volume (<50) |
|------------|-------------------|------------------------|------------------|
| **High (30+)** | tijdregistratie (400 vol, diff 40) - **Target with comprehensive content** | - | - |
| **Medium (15-30)** | urenregistratie app (350 vol, diff 35) - **High priority** | roosterplanning (100 vol, diff 25) - **Medium priority** | roosterplanning software (40 vol, diff 25) - **Low priority** |
| **Low (<15)** | - | - | HR software Nederland (30 vol, diff 15) - **Low priority** |

**Strategy:** Target high-volume keywords regardless of difficulty (tijdregistratie, urenregistratie app) due to high commercial intent (€17-22 CPC).

## ✅ Next Steps

1. **Expand keyword research:** Research additional keyword variations per market
2. **Competitor keyword analysis:** Analyze competitor keyword strategies
3. **Long-tail keyword research:** Identify lower-competition long-tail opportunities
4. **PAA research:** Use SISTRIX `keyword.questions` endpoint for People Also Ask data
5. **SERP feature analysis:** Identify featured snippet and PAA opportunities
6. **Content gap analysis:** Map keywords to existing content and identify gaps
7. **France alternative research:** Conduct manual SERP analysis and Google Keyword Planner research for French market