{
  "leads": {
    "2024-12": 13,
    "2025-01": 14,
    "2025-02": 14,
    "2025-03": 25,
    "2025-04": 14,
    "2025-05": 15,
    "2025-06": 22,
    "2025-07": 32,
    "2025-08": 32,
    "2025-09": 40,
    "2025-10": 81,
    "2025-11": 155
  },
  "mqls": {
    "2024-12": 11,
    "2025-01": 12,
    "2025-02": 13,
    "2025-03": 24,
    "2025-04": 14,
    "2025-05": 13,
    "2025-06": 16,
    "2025-07": 28,
    "2025-08": 27,
    "2025-09": 27,
    "2025-10": 35,
    "2025-11": 63
  },
  "customers": {
    "2024-12": 4,
    "2025-01": 1,
    "2025-02": 0,
    "2025-03": 5,
    "2025-04": 3,
    "2025-05": 2,
    "2025-06": 2,
    "2025-07": 4,
    "2025-08": 4,
    "2025-09": 6,
    "2025-10": 3,
    "2025-11": 3
  },
  "demo_booked_pct": {
    "2024-12": 46,
    "2025-01": 54,
    "2025-02": 33,
    "2025-03": 43,
    "2025-04": 69,
    "2025-05": 40,
    "2025-06": 14,
    "2025-07": 50,
    "2025-08": 41,
    "2025-09": 45,
    "2025-10": 15,
    "2025-11": 15
  },
  "unqualified_pct": {
    "2024-12": 54,
    "2025-01": 54,
    "2025-02": 92,
    "2025-03": 57,
    "2025-04": 69,
    "2025-05": 73,
    "2025-06": 59,
    "2025-07": 59,
    "2025-08": 56,
    "2025-09": 38,
    "2025-10": 31,
    "2025-11": 22
  }
}