{
  "historical_data": {
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    "leads": {
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      "Mar": 13,
      "Apr": 14,
      "May": 14,
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      "Aug": 15,
      "Sep": 22,
      "Oct": 32,
      "Nov": 32
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    "mqls": {
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      "Feb": 12,
      "Mar": 11,
      "Apr": 12,
      "May": 13,
      "Jun": 24,
      "Jul": 14,
      "Aug": 13,
      "Sep": 16,
      "Oct": 28,
      "Nov": 27
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    "customers": {
      "Jan": 2,
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      "Mar": 4,
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        "lead_to_mql": 25.0,
        "mql_to_customer": 66.66666666666666
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        "lead_to_mql": 92.3076923076923,
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        "lead_to_mql": 84.61538461538461,
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        "lead_to_mql": 92.85714285714286,
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        "lead_to_mql": 96.0,
        "mql_to_customer": 20.833333333333336
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        "traffic_to_lead": 0.13810660302307082,
        "lead_to_mql": 100.0,
        "mql_to_customer": 21.428571428571427
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        "lead_to_mql": 72.72727272727273,
        "mql_to_customer": 12.5
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      "Oct": {
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      "Nov": {
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      0.0,
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}