# Site Architecture


**Last Updated:** 2026-03-11

Complete site structure, page type hierarchy, navigation patterns, and content organization for the Ordio website.

## Site Overview

The Ordio website consists of **108 pages** organized into **10 page types**, designed to guide users from discovery through education to conversion.

## Page Type Hierarchy

### Tier 1: Entry Points

**Homepage**

- Primary entry point
- Overview of Ordio platform
- Links to all major sections
- Conversion-focused CTAs

**Comparison Pages (54 pages)**

- SEO capture pages
- Competitive positioning
- High traffic entry points
- Link to products and blog

### Tier 2: Educational Content

**Pillar Pages (2 pages)**

- Comprehensive topic guides
- SEO authority pages
- Link to cluster content
- Educational focus

**Blog Content (99+ pages)**

- Content marketing hub
- Educational articles
- Lexicon entries
- Guides and tutorials

**Tools Pages (13 pages)**

- Interactive calculators
- Utility pages
- Engagement tools
- Lead generation

**Templates Pages (1 page)**

- Downloadable resources
- Excel templates
- PDF generators
- Resource pages

**Download Pages (4 pages)**

- Gated content
- Lead capture
- Educational resources
- PDF downloads

**Webinar Pages (3 pages)**

- Event marketing
- Educational events
- Registration pages
- Calendar downloads

### Tier 3: Conversion Pages

**Product Pages (13 pages)**

- Feature marketing
- Conversion-focused
- Product details
- CTAs and demos

**Industry Pages (5 pages)**

- Vertical-specific messaging
- Industry use cases
- Conversion-focused
- Industry CTAs

### Tier 4: Supporting Pages

**Static Pages (12 pages)**

- Legal pages
- Company information
- Pricing
- Support pages

## Site Structure

```
ordio.com/
├── / (Homepage)
├── Funktionen (10 product URLs — SSOT: nav dropdown v2/base/header.php):
│   /schichtplan, /arbeitszeiterfassung, /mitarbeiter-app, /abwesenheiten, /nano-ai,
│   /digitale-personalakte, /dokumentenmanagement, /payroll, /checklisten, /appstore
├── /preise (Pricing — top-level nav, not inside Funktionen)
├── /warenbestellung (301 → / — retired, do not link)
├── /branchen/ (Industry Index)
│   ├── /gastronomie (Industry)
│   ├── /einzelhandel (Industry)
│   ├── /freizeit-kultur (Industry)
│   ├── /gesundheitswesen (Industry)
│   └── /handwerk-industrie (Industry)
├── /tools/ (Tools Index)
│   ├── /kostenrechner (Tools)
│   ├── /brutto-netto-rechner (Tools)
│   ├── /urlaubsanspruch-rechner (Tools)
│   └── ... (10 more tools)
├── /vorlagen/ (Templates Index)
│   ├── /dienstplan-excel-vorlage (Templates)
│   └── /schichtplan-excel-vorlage (Templates)
├── /download/ (Download Index)
│   ├── /in-8-schritten-digital (Download)
│   ├── /optimal-vorbereitet-sozialversicherung (Download)
│   ├── /lohnabrechnungen-kalendermonat (Download)
│   ├── /onboarding-checkliste-gastronomie (Download)
│   ├── /trinkgeld-bargeldlose-gastronomie (Download)
│   └── /zeiterfassung (Download)
├── /webinar/ (Webinar Index)
│   ├── /ordio-webinar (Webinar)
│   ├── /payroll-webinar (Webinar)
│   ├── /trinkgeld-bargeldlose-gastronomie (Webinar)
│   └── /sozialversicherung (Webinar)
├── /insights/ (Blog)
│   ├── /dienstplan (Pillar)
│   ├── /zeiterfassung (Pillar)
│   ├── /lexikon/ (Blog Category)
│   └── /ratgeber/ (Blog Category)
├── /alternativen/ (Comparison Index)
│   ├── /aplano-vergleich (Comparison)
│   ├── /askdante-vergleich (Comparison)
│   └── ... (52 more comparisons)
└── /preise, /ueber-uns, /kunden, etc. (Static)
```

## Navigation Patterns

### Primary Navigation

**Header Navigation (Desktop):**

- **Funktionen** (dropdown) - Product features (10 items: Schichtplan, Zeiterfassung, Mitarbeiter-App, Abwesenheiten, Nano AI, Personalakte, Dokumente, Payroll, App Store, Checklisten)
- **Preise** (link) - Pricing page
- **Kostenlose Analyse** (link) - ShiftOps analysis tool
- **Ressourcen** (dropdown) - Resources & tools (6 main items: Tools & Rechner, Vorlagen, Downloads, Webinare, Events & Messen, Ordio Insights; footer: Lexikon, Ratgeber)
- **Unternehmen** (dropdown) - Company & community (3 items: Alternativen, Kunden, Über uns; footer: Demo vereinbaren)
- **Anmelden** (link) - Login to accounts.ordio.com

**Mobile Navigation:**

- Hamburger menu with collapsible sections
- Funktionen (collapsible)
- Preise (direct link)
- Kostenlose Analyse (direct link)
- Ressourcen (collapsible: Tools, Vorlagen, Downloads, Webinare, Events & Messen, Ordio Insights, Lexikon, Ratgeber)
- Unternehmen (collapsible: Alternativen, Kunden, Über uns)
- Anmelden (direct link)

**Footer Navigation:**

- Funktionen (product features list)
- Branchen (industry pages)
- Ressourcen (resources: Insights, Kostenlose Analyse, Downloads, Webinare, Events & Messen, Tools, Vorlagen, Lexikon, Ratgeber)
- Unternehmen (company: Partnerprogramm, Jobs, Alternativen, Media Kit)
- Rechtliches (legal: Impressum, AGB, Datenschutz, Cookie-Einstellungen)

### Secondary Navigation

**Breadcrumbs:**

- Home > Category > Page
- Used on all content pages
- Improves UX and SEO

**Related Content:**

- "Related Articles" sections
- "Related Tools" sections
- "Related Products" sections
- Contextual linking

### Internal Linking Patterns

**Hub-and-Spoke:**

- Pillar pages as hubs
- Blog posts as spokes
- Tools linking to pillars
- Templates linking to pillars

**Content Clusters:**

- Blog posts grouped by topic
- Linked to pillar pages
- Cross-linked within clusters
- Supporting product pages

**Conversion Paths:**

- Blog → Product
- Tool → Product
- Comparison → Product
- Industry → Product

## Content Organization

### By Topic

**Dienstplan Cluster:**

- Pillar: /insights/dienstplan
- Blog: 14+ articles
- Tools: ROI Rechner, Urlaubsanspruch Rechner
- Templates: Dienstplan Excel Vorlage
- Products: Schichtplan

**Zeiterfassung Cluster:**

- Pillar: /insights/zeiterfassung
- Blog: 24+ articles
- Tools: Arbeitszeitrechner, Stundenlohnrechner
- Products: Arbeitszeiterfassung

**Compliance Cluster:**

- Blog: 38+ articles
- Webinars: Sozialversicherung
- Downloads: Compliance guides
- Products: Payroll, Zeiterfassung

**Gastronomie Cluster:**

- Industry: /branchen/gastronomie
- Blog: 19+ articles
- Downloads: Onboarding Checkliste, Trinkgeld Guide
- Webinars: Trinkgeld Webinar
- Products: All products relevant

### By User Intent

**Informational:**

- Blog posts
- Pillar pages
- Lexicon entries
- Guides

**Transactional:**

- Product pages
- Industry pages
- Comparison pages
- Pricing page

**Navigational:**

- Tools pages
- Templates pages
- Download pages
- Webinar pages

## URL Structure

### URL Patterns

**Products:** `/schichtplan`, `/arbeitszeiterfassung`, `/payroll`
**Industries:** `/branchen/{industry}`
**Tools:** `/tools/{tool-name}`
**Templates:** `/vorlagen/{template-name}`
**Downloads:** `/download/{download-name}`
**Webinars:** `/webinar/{webinar-name}`
**Blog:** `/insights/{category}/{article-slug}`
**Pillars:** `/insights/{pillar-topic}`
**Comparisons:** `/alternativen/{competitor}-vergleich`
**Static:** `/{page-name}`

### URL Best Practices

- Use descriptive, keyword-rich URLs
- Keep URLs short and readable
- Use hyphens for word separation
- Avoid unnecessary parameters
- Maintain consistent structure

## Site Map Structure

### XML Sitemap

**Main Sitemap:** `/sitemap.xml`

- Generated from `v2/data/sitemap-pages.json`; contains main site public pages (no blog, no produkt-updates)
- Product updates: `/sitemap-produkt-updates.xml` (on-demand)
- Submitted to search engines via robots.txt (no sitemap.txt)

**Blog Sitemap:** `/sitemap-blog.xml`

- Contains all blog posts
- Updated with new posts
- Separate from main sitemap

### HTML Sitemap

**Not currently implemented**
**Recommendation:** Create HTML sitemap for:

- User navigation
- Search engine crawling
- Site structure visibility

## Search Functionality

### Current State

**No site search implemented**
**Recommendation:** Implement site search for:

- User experience
- Content discovery
- Internal navigation

### Search Implementation Options

1. **Google Custom Search**

   - Easy to implement
   - Free tier available
   - Good results

2. **Algolia**

   - Advanced features
   - Paid service
   - Excellent UX

3. **Custom Search**
   - Full control
   - Requires development
   - Can be optimized

## Mobile Navigation

### Current State

**Responsive design**
**Mobile menu:** Hamburger menu
**Mobile optimization:** Good

### Recommendations

- Ensure all page types are mobile-friendly
- Test mobile navigation on all devices
- Optimize mobile CTAs
- Improve mobile search (if implemented)

## Performance Considerations

### Page Load Speed

**Target:** <3 seconds
**Current:** Varies by page type
**Optimization:**

- Image optimization
- CSS/JS minification
- CDN usage
- Caching strategies

### Core Web Vitals

**LCP:** Target <2.5s
**FID:** Target <100ms
**CLS:** Target <0.1

## SEO Structure

### Meta Tags

- Title tags: Unique, keyword-rich
- Meta descriptions: Compelling, 155-160 chars
- Canonical URLs: Proper implementation
- Open Graph tags: Complete set
- Twitter Cards: Complete set

### Schema Markup

- Appropriate schema for each page type
- JSON-LD format
- Validated markup
- Rich snippets enabled

### Internal Linking

- Strategic internal linking
- Descriptive anchor text
- Contextual placement
- Conversion-focused paths

## Analytics & Tracking

### Current Implementation

**Google Analytics:** Implemented
**Conversion Tracking:** Implemented
**Event Tracking:** Implemented

### Recommendations

- Track page type performance
- Monitor user journeys
- Analyze conversion paths
- Optimize based on data

## Future Enhancements

### Short-Term (1-3 months)

1. Implement HTML sitemap
2. Add site search functionality
3. Improve mobile navigation
4. Enhance internal linking

### Medium-Term (3-6 months)

5. Create new pillar pages
6. Expand content clusters
7. Add new page types as needed
8. Optimize conversion paths

### Long-Term (6-12 months)

9. Implement advanced search
10. Create personalized experiences
11. Add content recommendations
12. Build user journey optimization

## Maintenance

### Regular Tasks

- Update sitemap monthly
- Review broken links quarterly
- Update outdated content
- Monitor performance metrics

### Annual Tasks

- Full site audit
- Content strategy review
- Architecture optimization
- SEO performance analysis

## Content backlog and reports

Blog report generators (content backlog, content-gap analysis, competitive analysis) use path prefixes and product/industry lists aligned with this architecture to **classify** domain-opportunity URLs by surface (Tools, Comparison, Blog, Product, etc.). When adding new tools, product pages, or sections, update the site-surface classifier (`v2/scripts/blog/helpers/site-surface.php`) so "Already covered" vs "Create new" stays accurate. See [CONTENT_BACKLOG_WORKFLOW.md](../../../content/blog/CONTENT_BACKLOG_WORKFLOW.md).