# Urlaubsanspruch-Rechner – performance snapshot

**Last Updated:** 2026-03-29

## Purpose

Baseline for the SEO refresh. Replace placeholder rows after exporting **Google Search Console** (Queries + Pages) and **GA4** (landing page report) for `https://www.ordio.com/tools/urlaubsanspruch-rechner`.

## Optional raw exports (gitignored recommended)

Place CSV/JSON under this folder if your policy allows (e.g. `gsc-queries.csv`, `ga4-landing.csv`). Do not commit secrets.

## Summary (fill from dashboards)

| Metric | Period | Value | Notes |
|--------|--------|-------|-------|
| GSC clicks | last 28d / 3mo | _TBD_ | |
| GSC impressions | same | _TBD_ | |
| Avg position | same | _TBD_ | |
| CTR | same | _TBD_ | |
| GA4 sessions | same | _TBD_ | |
| Engagement rate | same | _TBD_ | |

## Hypotheses (pre-refresh)

1. **Title/meta** skewed to “Kündigung & Minijob” may under-serve broader head (“Urlaubsanspruch berechnen”, “Resturlaub”).
2. **Thin or dated** below-the-fold blocks vs. top German competitors (tables, FAQs, Stundenlohn/Teilzeit).
3. **FAQ/schema mismatch** (fixed in code): 9 JSON-LD vs 7 visible hurt trust.
4. **Fabricated `aggregateRating`** in schema (removed in refresh).
5. **Internal linking**: strengthen cluster ties to Lexikon (Urlaubsanspruch, Resturlaub, BUrlG), Minijob-Ratgeber, Arbeitstage-Rechner.

## Post-refresh check

Re-export the same periods 4–8 weeks after deploy; compare queries driving impressions vs. new H1/meta and FAQ targets.