# Data-driven synthesis: roi-rechner-schichtplanung

**Auto-generated:** 2026-04-08 (UTC) · **Script:** `v2/scripts/tools/generate-tool-data-synthesis.php`

This file is the **single editorial anchor** for metrics-backed decisions: meta, H2s, FAQs, and the next iteration. Regenerate after refreshing exports (see [DATA_COLLECTION_TOOLS.md](../../DATA_COLLECTION_TOOLS.md) § *Per-tool synthesis*).

## 1. SISTRIX (market / keyword demand)

- **Source:** `data/keywords-sistrix.json` · generated `2026-04-08T19:58:35+00:00`

| Keyword | Volume | Competition | CPC (€) |
|---------|--------|-------------|---------|
| hr software roi | 10 | 0 | 0 |
| payroll software roi | 10 | 0 | 0 |
| amortisation hr software | 0 | 0 | 0 |
| dienstplan software kosten | 0 | 0 | 0 |
| dienstplanung zeitersparnis | 0 | 0 | 0 |
| digitale dienstplanung roi | 0 | 0 | 0 |
| digitale schichtplanung einsparungen | 0 | 0 | 0 |
| lohnt sich digitale schichtplanung | 0 | 0 | 0 |
| payback hr software | 0 | 0 | 0 |
| personaleinsatzplanung software nutzen | 0 | 0 | 0 |
| personalkosten senken schichtplanung | 0 | 0 | 0 |
| roi dienstplanung | 0 | 0 | 0 |
| roi personalsoftware | 0 | 0 | 0 |
| roi rechner schichtplanung | 0 | 0 | 0 |
| roi schichtplanung | 0 | 0 | 0 |
| schichtplan tool kostenvergleich | 0 | 0 | 0 |
| schichtplanung excel vs software | 0 | 0 | 0 |
| schichtplanung software kosten nutzen | 0 | 0 | 0 |
| zeiterfassung roi | 0 | 0 | 0 |
| überstunden kosten schichtplanung | 0 | 0 | 0 |

**Use:** Prioritise copy and H2 wording where **volume** aligns with GSC queries (see §3). High **competition** implies stronger SERP rivals — skyscraper depth and differentiated snippets (modes, exports).

## 2. Google Search Console & GA4 (our site, same date windows as JSON)

- **GSC page export:** `docs/content/tools/tools-performance-gsc.json` · range `2026-01-08`–`2026-04-08`
- **URL:** `/tools/roi-rechner-schichtplanung` → clicks **1**, impressions **151**, CTR **0.662%**, avg position **6.22**
- **GA4 export:** `docs/content/tools/tools-performance-ga4.json` · range `2026-03-12`–`2026-04-08` · **compare_28d** (current vs previous 28d in file)
- **Path:** `/tools/roi-rechner-schichtplanung` → sessions **6**, views **7**, avg. session duration **52.7s**
- **GA4 previous 28d (same file):** sessions **12**, views **13** · **Δ** sessions -6, views -6, avg. duration -127.8s

**Interpretation:** GSC clicks vs GA4 sessions will not match 1:1 (channel mix, consent, sampling). Use both: GSC for **search** diagnosis; GA4 for **on-site** engagement after click.

## 3. GSC queries (query dimension, page = exact URL)

- **Source:** `data/gsc-queries.json` · exported `2026-04-08` · range `2026-01-08`–`2026-04-08` · **3** query rows

### Top 15 by impressions

| # | Query | Clicks | Impressions | CTR | Pos. |
|---|-------|--------|-------------|-----|------|
| 1 | dienstplanung roi | 0 | 4 | 0% | 2 |
| 2 | roi rechner schichtplanung | 0 | 4 | 0% | 1 |
| 3 | industrieminuten rechner | 0 | 1 | 0% | 8 |

### Top 15 by clicks

| # | Query | Clicks | Impressions | CTR | Pos. |
|---|-------|--------|-------------|-----|------|
| 1 | dienstplanung roi | 0 | 4 | 0% | 2 |
| 2 | roi rechner schichtplanung | 0 | 4 | 0% | 1 |
| 3 | industrieminuten rechner | 0 | 1 | 0% | 8 |

**Note:** Sum of clicks in this export (**0**) is usually **lower** than GSC page-level clicks — not all queries are shown (privacy thresholds, “other”), and dimensions differ. Trust **page-level** totals in §2 for overall CTR; use §3 for **which queries** to target in copy.

## 4. How this feeds the content loop

1. **Outline / H2s:** Map top impressions + high-CTR gaps to sections (already reflected in [`CONTENT_OUTLINE.md`](./CONTENT_OUTLINE.md)).
2. **Meta title & description:** Must include the head term and modifiers seen in §3 (e.g. „prozent rechner“, „€“).
3. **FAQs:** Align questions with query phrasing + filtered PAA (`data/paa-questions.json`).
4. **Next iteration (e.g. +8 weeks):** Re-run collectors → regenerate this file → compare §2–§3 to previous commit (diff in git) → update outline and backlog.