# Data-driven synthesis: kostenrechner

**Auto-generated:** 2026-04-08 (UTC) · **Script:** `v2/scripts/tools/generate-tool-data-synthesis.php`

This file is the **single editorial anchor** for metrics-backed decisions: meta, H2s, FAQs, and the next iteration. Regenerate after refreshing exports (see [DATA_COLLECTION_TOOLS.md](../../DATA_COLLECTION_TOOLS.md) § *Per-tool synthesis*).

## 1. SISTRIX (market / keyword demand)

- **Source:** `data/keywords-sistrix.json` · generated `2026-04-08T19:48:48+00:00`

| Keyword | Volume | Competition | CPC (€) |
|---------|--------|-------------|---------|
| personalkosten rechner | 100 | 27 | 2.3 |
| kostenrechner software | 0 | 0 | 0 |
| mitarbeiter kostenrechner | 10 | 0 | 0 |
| kostenplaner unternehmen | 20 | 0 | 0 |
| personalmanagement tool | 50 | 27 | 115.5 |
| tool kostenkontrolle | 0 | 0 | 0 |
| kostenkontrolle tool | 10 | 0 | 0 |
| kostenschätzung tool | 0 | 0 | 0 |
| kostenrechnung tools | 0 | 0 | 0 |
| schichtplan rechner | 10 | 20 | 5.1 |
| personalmanagement kosten | 0 | 0 | 0 |
| versteckte personalkosten | 0 | 0 | 0 |
| dienstplanung kosten | 0 | 0 | 0 |
| hr software kosten vergleich | 0 | 0 | 0 |
| zeitaufwand lohnabrechnung | 0 | 1 | 0 |
| kosten personalverwaltung | 0 | 0 | 0 |
| roi hr software | 0 | 0 | 0 |

**Use:** Prioritise copy and H2 wording where **volume** aligns with GSC queries (see §3). High **competition** implies stronger SERP rivals — skyscraper depth and differentiated snippets (modes, exports).

## 2. Google Search Console & GA4 (our site, same date windows as JSON)

- **GSC page export:** `docs/content/tools/tools-performance-gsc.json` · range `2026-01-08`–`2026-04-08`
- **URL:** `/tools/kostenrechner` → clicks **35**, impressions **4462**, CTR **0.784%**, avg position **7.36**
- **GA4 export:** `docs/content/tools/tools-performance-ga4.json` · range `2026-03-12`–`2026-04-08` · **compare_28d** (current vs previous 28d in file)
- **Path:** `/tools/kostenrechner` → sessions **11**, views **13**, avg. session duration **263.9s**
- **GA4 previous 28d (same file):** sessions **14**, views **14** · **Δ** sessions -3, views -1, avg. duration 231.5s

**Interpretation:** GSC clicks vs GA4 sessions will not match 1:1 (channel mix, consent, sampling). Use both: GSC for **search** diagnosis; GA4 for **on-site** engagement after click.

## 3. GSC queries (query dimension, page = exact URL)

- **Source:** `data/gsc-queries.json` · exported `2026-04-08` · range `2026-01-08`–`2026-04-08` · **86** query rows

### Top 15 by impressions

| # | Query | Clicks | Impressions | CTR | Pos. |
|---|-------|--------|-------------|-----|------|
| 1 | ordio | 2 | 932 | 0.215% | 2.78 |
| 2 | ordio kosten | 9 | 402 | 2.239% | 3.02 |
| 3 | ordio erfahrungen | 3 | 151 | 1.987% | 5.18 |
| 4 | ordio preise | 0 | 134 | 0% | 4.65 |
| 5 | kostenrechner software | 0 | 61 | 0% | 5.03 |
| 6 | mitarbeiter kostenrechner | 0 | 50 | 0% | 16.26 |
| 7 | paypal kostenrechner | 0 | 45 | 0% | 57.2 |
| 8 | kostenplaner unternehmen | 0 | 38 | 0% | 19.68 |
| 9 | personalmanagement tool | 0 | 30 | 0% | 45.07 |
| 10 | ordio app | 0 | 23 | 0% | 21.3 |
| 11 | ordio zeiterfassung | 0 | 20 | 0% | 59.95 |
| 12 | was ist ordio | 0 | 20 | 0% | 1 |
| 13 | tool kostenkontrolle | 0 | 18 | 0% | 11.72 |
| 14 | kostenkontrolle tool | 0 | 16 | 0% | 9.88 |
| 15 | speditions kostenrechner | 0 | 16 | 0% | 86.19 |

### Top 15 by clicks

| # | Query | Clicks | Impressions | CTR | Pos. |
|---|-------|--------|-------------|-----|------|
| 1 | ordio kosten | 9 | 402 | 2.239% | 3.02 |
| 2 | ordio erfahrungen | 3 | 151 | 1.987% | 5.18 |
| 3 | ordio | 2 | 932 | 0.215% | 2.78 |
| 4 | app kostenrechner | 1 | 12 | 8.333% | 41.08 |
| 5 | ordio preise | 0 | 134 | 0% | 4.65 |
| 6 | kostenrechner software | 0 | 61 | 0% | 5.03 |
| 7 | mitarbeiter kostenrechner | 0 | 50 | 0% | 16.26 |
| 8 | paypal kostenrechner | 0 | 45 | 0% | 57.2 |
| 9 | kostenplaner unternehmen | 0 | 38 | 0% | 19.68 |
| 10 | personalmanagement tool | 0 | 30 | 0% | 45.07 |
| 11 | ordio app | 0 | 23 | 0% | 21.3 |
| 12 | ordio zeiterfassung | 0 | 20 | 0% | 59.95 |
| 13 | was ist ordio | 0 | 20 | 0% | 1 |
| 14 | tool kostenkontrolle | 0 | 18 | 0% | 11.72 |
| 15 | kostenkontrolle tool | 0 | 16 | 0% | 9.88 |

**Note:** Sum of clicks in this export (**15**) is usually **lower** than GSC page-level clicks — not all queries are shown (privacy thresholds, “other”), and dimensions differ. Trust **page-level** totals in §2 for overall CTR; use §3 for **which queries** to target in copy.

## 4. How this feeds the content loop

1. **Outline / H2s:** Map top impressions + high-CTR gaps to sections (already reflected in [`CONTENT_OUTLINE.md`](./CONTENT_OUTLINE.md)).
2. **Meta title & description:** Must include the head term and modifiers seen in §3 (e.g. „prozent rechner“, „€“).
3. **FAQs:** Align questions with query phrasing + filtered PAA (`data/paa-questions.json`).
4. **Next iteration (e.g. +8 weeks):** Re-run collectors → regenerate this file → compare §2–§3 to previous commit (diff in git) → update outline and backlog.