# Keyword decision — Preise (`/preise`)

**Last Updated:** 2026-04-02

## Primary intent

- **Chosen primary:** **Ordio Preise** (branded commercial).
- **Rationale:** GSC query export (`data/gsc-queries.json`, 2026-01-02–2026-04-02) shows dominant **branded** demand: top click drivers include *ordio kosten* (174 clicks), *ordio* (69), *ordio preise* (56). The page H1/meta center on „Preise“; aligning the primary keyword with that intent improves consistency for titles, FAQs, and internal messaging. *Ordio Kosten* is the strongest single query but is treated as a **secondary** phrase to cover the same SERP intent in answers and synonyms.

## Evidence

| Source | Path / note |
|--------|-------------|
| Target keywords | `data/target-keywords.json` |
| GSC page slice | `data/performance-gsc.json` (from `static-pages-performance-gsc.json` + split) |
| GSC queries | `data/gsc-queries.json` (146 rows, page = `/preise`) |
| GA4 | `docs/content/pages/static-pages-performance-ga4.json` |
| SISTRIX per page | `data/keywords-sistrix.json` |
| Portfolio merge | `docs/content/pages/static-pages-keyword-sistrix.json` + `STATIC_SITE_OPPORTUNITY_LIST.md` |
| PAA / questions | `data/faq-research.json` (hybrid: GSC + Serper MCP + competitor FAQ themes) |
| Competitors | Registry: Personio `/preise/`, Papershift pricing (Firecrawl markdown, 2026-04-02) |

## Cannibalization

- **Schichtplan / Zeiterfassung / Funktionen:** Keep deep feature and compliance wording on [`/schichtplan`](https://www.ordio.com/schichtplan), [`/arbeitszeiterfassung`](https://www.ordio.com/arbeitszeiterfassung) and feature pages; on `/preise` only **short** cross-references where useful (z. B. DATEV-Export im Pro-Paket).
- **Category head terms** (*HR Software Preise*, *Zeiterfassung Software Preis*): supported as **secondary** keywords in FAQs and copy, not as a duplicate H1 battle on the homepage.

## VIP SISTRIX domain-keyword SERP

- **Not run** in this sprint: GSC + cheap SISTRIX + live `/preise` scrape already clarify branded ownership and plan tiers. Re-evaluate `collect-marketing-page-domain-kw-serp.php --page=preise` only if a specific head term needs SERP URL proof (~100 credits/keyword).

## SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- Refreshed **2026-04-02** (`run-page-research-pipeline.sh preise --with-gsc-queries --with-sistrix-serp --with-synthesis`). **Credits:** 17 this run.
- **Sample:** `ordio preise` / `ordio kosten` lieferten in der API-Antwort keine Top-10-Zeilen (leeres `result`); bei `hr software preise` dominiert Ratgeber/Vergleichs-SERP, **ordio.com** nicht in den Top 10. **Umsetzung:** FAQs in `v2/data/pricing-faq.json` um **Ordio-Kosten/Preise**, **HR-Software-Preise**, **Enterprise vs. Listenpreise**, **DATEV-Schnittstelle** und klare **Support/Onboarding**-Einordnung ergänzt — [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md).

## Live FAQs (SSOT)

- `v2/data/pricing-faq.json` — aktualisiert 2026-04-02 (10 Fragen; u. a. neue Einordnung **Listenpreise/Enterprise**, Abgleich GSC `ordio kosten` / `ordio preise`, PAA-Stems aus `faq-research.json`)

## Notes

- Keep **€-Angaben** in FAQ and docs aligned with live [`static_pricing_new.php`](https://www.ordio.com/preise) / `pricing-data.php` (Pakete und Add-ons).
- **Testphase:** 7 Tage (Ordio) — keine Abweichung.