# `/preise` — data-driven synthesis (FAQ & keyword sprint)

**Last Updated:** 2026-04-02

**Purpose:** Single place that **uses** all research JSON under `data/` so exports are not orphaned. See [PAGE_IMPROVEMENT_ITERATION_CHECKLIST.md](../../../PAGE_IMPROVEMENT_ITERATION_CHECKLIST.md) §3.

## Artifacts (this sprint)

| File | Role |
|------|------|
| [`data/performance-gsc.json`](data/performance-gsc.json) | Page-level clicks/impressions/position for `/preise` |
| [`data/gsc-queries.json`](data/gsc-queries.json) | Query dimension (top drivers: *ordio kosten*, *ordio preise*, …) |
| [`data/keywords-sistrix.json`](data/keywords-sistrix.json) | Per-target SISTRIX metrics + related ideas |
| [`data/faq-research.json`](data/faq-research.json) | PAA-style question list + Serp notes |
| [`data/target-keywords.json`](data/target-keywords.json) | Primary/secondary targets |
| [`data/KEYWORD_DECISION.md`](data/KEYWORD_DECISION.md) | Keyword ownership + cannibalization |
| Global [`../static-pages-performance-gsc.json`](../static-pages-performance-gsc.json) | Portfolio GSC |
| Global [`../static-pages-performance-ga4.json`](../static-pages-performance-ga4.json) | Portfolio GA4 |
| [`../static-pages-keyword-sistrix.json`](../static-pages-keyword-sistrix.json) | Portfolio SISTRIX batch |

## Editorial takeaways

1. **Intent:** Strong **brand + pricing** searches; FAQs should answer „Was kostet Ordio?“ and **Standort vs. Mitarbeiter** clearly (differentiator vs. Personio/Papershift per Firecrawl notes).
2. **Concrete prices:** Live `/preise` (2026-04) shows **jährliche Abrechnung** ab **89 € / 129 € / 149 €** pro Standort und Monat (Starter / Plus / Pro); Enterprise individuell ab großen Teams (**ca. 70+ Mitarbeitende** laut Seite).
3. **FAQ depth:** 9 items — pricing model → Paketpreise → Wechsel → Test → Billing → Gebühren → Onboarding → Add-ons/Enterprise → Schnittstellen (DATEV) kurz mit Link zu Pro-Feature.

## Live copy SSOT

- Pakete & Add-ons: [`v2/sections/pricing-data.php`](../../../../../v2/sections/pricing-data.php) + [`v2/pages/static_pricing_new.php`](../../../../../v2/pages/static_pricing_new.php)
- Sichtbare FAQ + JSON-LD: [`v2/data/pricing-faq.json`](../../../../../v2/data/pricing-faq.json)

## Refresh commands

```bash
php v2/scripts/static-pages/collect-static-pages-performance-gsc.php
php v2/scripts/static-pages/collect-static-pages-performance-ga4.php
php v2/scripts/static-pages/split-static-gsc-to-registry-pages.php
php v2/scripts/tools/collect-tool-gsc-queries.php --path=/preise --output=docs/content/pages/static-pages/preise/data/gsc-queries.json
php v2/scripts/marketing-pages/collect-page-keywords-sistrix.php --page=preise
python3 v2/scripts/marketing-pages/serper-paa-research.py --page=preise   # needs SERPER_API_KEY
```

See [DATA_COLLECTION_STATIC_SITE.md](../DATA_COLLECTION_STATIC_SITE.md).