# Data-driven synthesis: Static `preise` (`/preise`)

**Auto-generated:** 2026-04-02 (UTC) · **Script:** `v2/scripts/marketing-pages/generate-industry-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/static-pages/preise`. Add human sections (FAQ outline, competitor narrative, post-deploy checklist) below the metrics or in `KEYWORD_DECISION.md`.

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-02`–`2026-04-02`
- **Clicks:** — · **Impressions:** — · **Avg position:** —

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio | 69 | 25172 | 1.08 |
| ordio login | 6 | 7303 | 1.03 |
| ordio kosten | 174 | 422 | 1.21 |
| ordio app | 2 | 257 | 4.4 |
| ordio zeiterfassung | 1 | 195 | 8.53 |
| ordio anmelden | 2 | 148 | 1.07 |
| ordio preise | 56 | 144 | 1.58 |
| ordio gmbh | 0 | 132 | 1.52 |
| ordio workspace | 0 | 132 | 1.17 |
| personio preise | 0 | 116 | 73.1 |
| ordio.com | 0 | 100 | 1.06 |
| ordio log in | 0 | 85 | 1 |
| ordio köln | 0 | 81 | 1.56 |
| ordio schichtplanung | 1 | 65 | 1.18 |
| ordio terminal app | 0 | 64 | 8.33 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| ordio preise | volume≈10 |
| ordio kosten | volume≈20 |
| hr software preise | volume≈10 |
| schichtplan software kosten | volume≈0 |
| zeiterfassung software preis | volume≈0 |
| personalsoftware kosten | volume≈0 |
| preis pro standort software | volume≈0 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-02T16:04:42Z` · **Credits (this run):** 17
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php (surfaces: product|industry|static)

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| ordio preise | — |  |
| ordio kosten | — |  |
| hr software preise | — | fuer-gruender.de |
| schichtplan software kosten | — |  |
| zeiterfassung software preis | — |  |
| personalsoftware kosten | — |  |
| preis pro standort software | — |  |
| datev export kosten | — |  |

Narrative and keyword picks: `data/KEYWORD_DECISION.md` (or `KEYWORD_DECISION.md` in this folder).

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

*Optional —* `keyword.domain.seo` + `kw` (~100 credits/keyword, cap 5): `php v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php --page=preise` or pipeline `--with-sistrix-domain-kw`. See [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md).

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** Hybrid: GSC query themes (gsc-queries.json) + Serper MCP spot searches + competitor pricing FAQ scrape (Personio/Papershift via Firecrawl, 2026-04-02). Re-run python3 v2/scripts/marketing-pages/serper-paa-research.py --page=preise when SERPER_API_KEY is set for raw PAA merge.
- **Question stems / PAA:**
  - Wie viel kostet Ordio?
  - Wie funktionieren die Ordio-Preise – pro Mitarbeiter oder pro Standort?
  - Was ist der Unterschied zwischen monatlicher und jährlicher Abrechnung?
  - Gibt es versteckte Kosten oder Einrichtungsgebühren?
  - Kann ich zwischen den Paketen wechseln?
  - Wie lange ist die kostenlose Testphase?
  - Was passiert nach dem kostenlosen Test?
  - Was kostet HR-Software für kleine Unternehmen?
  - Sind Support und Onboarding im Preis enthalten?
  - Wann lohnt sich Enterprise statt Starter, Plus oder Pro?
  - Welche Add-ons gibt es zusätzlich zu den Paketen?
  - Kann ich Ordio mit DATEV oder anderer Lohnsoftware verbinden?

## 7. Competitor FAQ scrape (`competitor-faq-analysis.json`)

*Optional — run `python3 v2/scripts/product-pages/scrape-competitor-faqs.py --page=preise` (registry `competitor_urls`) or pipeline `--with-competitor-faq-scrape` with `FIRECRAWL_API_KEY`.*

## 8. Editorial (manual)

- **Primary keyword:** see `data/KEYWORD_DECISION.md` or `KEYWORD_DECISION.md` in this `docs_dir`.
- **FAQ / schema SSOT:** Follow `docs/content/pages/static-pages/DATA_COLLECTION_STATIC_SITE.md` and the page PHP under `v2/pages/` (registry `php_page`).
- **Post-deploy:** Re-check GSC/GA for `/preise` after 4–8 weeks; optional [Rich Results Test](https://search.google.com/test/rich-results) for FAQPage markup (commercial FAQ rich results often limited).

## 9. FAQ gap ideas (from data — human review)

- Map high-impression GSC queries (§2) and PAA stems (§6) to missing or weak FAQ H2s.
- Use SERP gaps (§4–5) and competitor headings (§7) as topic hints; do not copy wording.