# Data-driven synthesis: Static `kunden` (`/kunden`)

**Auto-generated:** 2026-04-02 (UTC) · **Script:** `v2/scripts/marketing-pages/generate-industry-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/static-pages/kunden`. Add human sections (FAQ outline, competitor narrative, post-deploy checklist) below the metrics or in `KEYWORD_DECISION.md`.

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-02`–`2026-04-02`
- **Clicks:** 33 · **Impressions:** 4720 · **Avg position:** 4.8

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio login | 2 | 2382 | 1.36 |
| ordio erfahrungen | 6 | 178 | 4.73 |
| ordio | 1 | 48 | 3.94 |
| walter services bewertungen | 0 | 41 | 49.68 |
| ordio zeiterfassung | 0 | 24 | 59.13 |
| ordio log in | 0 | 23 | 1 |
| ordio.com | 0 | 23 | 1.61 |
| lukas sorgalla | 0 | 20 | 6.4 |
| max maubach | 0 | 17 | 11.12 |
| ordio anmelden | 0 | 17 | 1 |
| ordio app | 0 | 11 | 35 |
| ordio support | 0 | 10 | 6.2 |
| personalplanung app | 0 | 10 | 11.4 |
| rezensionen für ordio gmbh | 0 | 10 | 3.5 |
| is it evaluate the business management software company jet hr on digitale personalakte | 0 | 8 | 10 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| ordio kunden | volume≈0 |
| ordio bewertungen | volume≈0 |
| ordio erfahrungen | volume≈60 |
| personalsoftware referenzen | volume≈0 |
| hr software kundenstimmen | volume≈0 |
| hr software bewertungen | volume≈0 |
| gastronomie software erfahrungen | volume≈0 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-02T18:11:02Z` · **Credits (this run):** 8
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php (surfaces: product|industry|static)

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| ordio kunden | — |  |
| ordio bewertungen | — |  |
| ordio erfahrungen | — |  |
| personalsoftware referenzen | — |  |
| hr software kundenstimmen | — |  |
| hr software bewertungen | — |  |
| gastronomie software erfahrungen | — |  |
| personalsoftware kundenstimmen | — |  |

Narrative and keyword picks: `data/KEYWORD_DECISION.md` (or `KEYWORD_DECISION.md` in this folder).

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

*Optional —* `keyword.domain.seo` + `kw` (~100 credits/keyword, cap 5): `php v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php --page=kunden` or pipeline `--with-sistrix-domain-kw`. See [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md).

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** Hybrid: GSC query export (collect-tool-gsc-queries.php) + Serper google_search (de/de) for SERP context; SERPER_API_KEY not set in env — PAA stems curated manually from queries + competitor page patterns.
- **Question stems / PAA:**
  - Wo finde ich echte Ordio-Erfahrungen und Bewertungen?
  - Sind die Bewertungen auf der Ordio-Website unabhängig verifiziert?
  - Wie viele Unternehmen nutzen Ordio und in welchen Branchen?
  - Für welche Teamgrößen eignet sich Ordio?
  - Welche Probleme löst Ordio im Schichtbetrieb?
  - Welche Funktionen bietet Ordio neben Schichtplan und Zeiterfassung?
  - Wie schnell kann ich Ordio im Betrieb einführen?
  - Was kostet Ordio pro Standort?
  - Wie kann ich Ordio testen oder eine Demo vereinbaren?
  - Ich suche den Ordio-Login oder Support – ist das hier?

## 7. Competitor research (`data/competitor-faq-analysis.json`)

- **Handoff 2026-04-02:** Firecrawl markdown + Serper URL discovery. Registry `competitor_urls` updated: Personio **`/kunden/`** was 404 → live **`https://www.personio.de/referenzen/`**. Papershift **`/kunden`** resolves to Branchen-Hub mit Success Stories.
- **Re-run pipeline scrape:** `FIRECRAWL_API_KEY` + `--with-competitor-faq-scrape` still recommended for automated FAQ extraction parity with other static pages.

## 8. Editorial (manual)

- **Primary keyword:** see `data/KEYWORD_DECISION.md` or `KEYWORD_DECISION.md` in this `docs_dir`.
- **FAQ / schema SSOT:** Follow `docs/content/pages/static-pages/DATA_COLLECTION_STATIC_SITE.md` and the page PHP under `v2/pages/` (registry `php_page`).
- **Post-deploy:** Re-check GSC/GA for `/kunden` after 4–8 weeks; optional [Rich Results Test](https://search.google.com/test/rich-results) for FAQPage markup (commercial FAQ rich results often limited).

## 9. FAQ gap ideas (from data — human review)

- Map high-impression GSC queries (§2) and PAA stems (§6) to missing or weak FAQ H2s.
- Use SERP gaps (§4–5) and competitor headings (§7) as topic hints; do not copy wording.