# Data-driven synthesis: Product feature `feature-schichtplan` (`/schichtplan`)

**Auto-generated:** 2026-04-02 (UTC) · **Script:** `v2/scripts/product-pages/generate-feature-page-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/product-pages/schichtplan`. Add human notes in `KEYWORD_DECISION.md`, FAQ outlines, and post-deploy checks. **FAQ SSOT:** `misc-faqs` + `faq-answers-optimized.json` per [PRODUCT_PAGE_FAQ_GUIDE.md](../PRODUCT_PAGE_FAQ_GUIDE.md).

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-02`–`2026-04-02`
- **Clicks:** 410 · **Impressions:** 46074 · **Avg position:** 6.84

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio | 59 | 25716 | 1.14 |
| ordio login | 258 | 8590 | 1.09 |
| schichtplan | 0 | 876 | 25.08 |
| schichtpläne erstellen | 0 | 682 | 19.9 |
| schichtplaner | 0 | 421 | 71.07 |
| schichtplan erstellen | 0 | 362 | 63.86 |
| ordio workspace | 2 | 270 | 1.16 |
| schichtplanung | 1 | 244 | 61.08 |
| ordio app | 0 | 220 | 7.03 |
| ordio anmelden | 9 | 186 | 1.04 |
| schichtplan generator | 0 | 155 | 46.42 |
| ordio gmbh | 1 | 146 | 1.97 |
| schichtpläne | 0 | 114 | 20.38 |
| ordio log in | 2 | 113 | 1 |
| schichtpläne online | 0 | 113 | 55.04 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| dienstplan software | volume≈300 |
| schichtplan software | volume≈100 |
| schichtplan | volume≈600 |
| dienstplan online | volume≈2750 |
| schichtplan erstellen | volume≈450 |
| digitale schichtplanung | volume≈10 |
| personalplanung software | volume≈150 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-02T11:43:40Z` · **Credits (this run):** 81
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| dienstplan software | — | schichtplaner-online.de |
| schichtplan software | — | shyftplan.com |
| schichtplan | — | schichtplaner-online.de |
| dienstplan online | — | schichtplaner-online.de |
| schichtplan erstellen | — | schichtplaner-online.de |
| digitale schichtplanung | — | youtube.com |
| personalplanung software | — | aplano.de |
| schichtplanung tool | — | shyftplan.com |
| ki schichtplanung | — |  |
| schichtpläne erstellen | — | youtube.com |

Narrative and keyword picks: `data/KEYWORD_DECISION.md`.

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

- **Collected:** `2026-04-02T11:47:59Z` · **Credits (this run):** 0
- **Source:** SISTRIX: tries keyword.domain.seo+kw; on API fail uses keyword.seo (shared cache with feature SERP) — v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php · Policy: [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md)

| Keyword | Ordio pos (top 10) | Top (non-Ordio) domain | `data_source` |
|---------|---------------------|-------------------------|---------------|
| dienstplan software | — | schichtplaner-online.de | `keyword.seo_fallback` |
| schichtplan software | — | shyftplan.com | `keyword.seo_fallback` |
| schichtplan | — | schichtplaner-online.de | `keyword.seo_fallback` |
| dienstplan online | — | schichtplaner-online.de | `keyword.seo_fallback` |
| schichtplan erstellen | — | schichtplaner-online.de | `keyword.seo_fallback` |

*Rows with `keyword.seo_fallback`: SISTRIX rejected kw-only `keyword.domain.seo`; SERP matches §4 (`keyword.seo`, shared on-disk cache).*

Compare with section 4 (`keyword.seo`); use both in `data/KEYWORD_DECISION.md` for head-term strategy.

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** 2026-04-02 refresh: bash v2/scripts/product-pages/run-feature-page-research-pipeline.sh feature-schichtplan (SISTRIX + collect-tool-gsc-queries.php → data/gsc-queries.json; Serper/Firecrawl skipped — no keys). Global GSC+GA4: collect-product-pages-performance-gsc.php, split-product-gsc-to-registry-pages.php, collect-product-pages-performance-ga4.php. Date range 2026-01-02–2026-04-02. PAA-style stems still augmented from schichtplan-erstellen ratgeber data/paa-questions.json. Follow-up: python3 v2/scripts/marketing-pages/serper-paa-research.py --page=feature-schichtplan; optional scrape-competitor-faqs.py --page=feature-schichtplan with FIRECRAWL_API_KEY.
- **Question stems / PAA:**
  - Was ist der Unterschied zwischen Dienstplan und Schichtplan?
  - Wie erstelle ich einen Schichtplan online?
  - Welche Software eignet sich für digitale Schichtplanung?
  - Gibt es automatische oder KI-gestützte Schichtplanung?
  - Wo sehen Mitarbeitende den Dienstplan (App, Web)?
  - Wie verbinde ich Zeiterfassung und Schichtplan?
  - Kann ich mehrere Standorte in einem Schichtplan führen?
  - Wie werden Ruhezeiten und Pausen im Plan berücksichtigt?

## 7. Competitor FAQ scrape (`competitor-faq-analysis.json`)

*Optional — run `python3 v2/scripts/product-pages/scrape-competitor-faqs.py --page=feature-schichtplan` (registry `competitor_urls`).*

## 8. Editorial (manual)

- **Primary keyword:** `data/KEYWORD_DECISION.md`.
- **FAQ iteration:** [FEATURE_PAGE_IMPROVEMENT_WORKFLOW.md](../FEATURE_PAGE_IMPROVEMENT_WORKFLOW.md).
- **Post-deploy:** Re-check GSC/GA for `/schichtplan` after 4–8 weeks.

## 9. FAQ diff ideas (from data — human review)

- Map high-impression GSC queries (section 2) and PAA stems (section 6) to missing or weak FAQ H2s.
- Use SERP gaps (sections 4–5: Ordio weak/absent) and competitor headings (section 7) as **topic** hints; do not copy wording.
- After edits: `python3 v2/scripts/product-pages/validate-faq-answers.py --page=…` (registry `feature-*` or legacy key) and Rich Results Test.