# Ordio Payroll – Lohnabrechnung schnell & digital erledigt Page Documentation

**Last Updated:** 2026-01-08

## Basic Information

- **Product Name:** Ordio Payroll – Lohnabrechnung schnell & digital erledigt
- **Slug:** payroll_neu
- **PHP File:** `v2/pages/product_payroll_neu.php`
- **Status:** Published

## Page Structure

### Hero Section

- **Badge:** "Ordio Payroll" (above headline)
- **Headline:** Vom Schichtplan direkt zur Lohnabrechnung
- **Subheadline:** In nur 60 Sekunden
- **Description:** Mit Ordio Payroll Plus erledigst du die komplette Nettolohnabrechnung direkt in Ordio. Nahtlos integriert, automatisiert und ohne externe Lohnbüros.
- **Key Features:**
  - ✅ Lohnbuchhaltung adé
  - ✅ Nahtlose Integration in Ordio Core
- **Primary CTA:** "Kostenlos testen" (opens modal: "Jetzt kostenlos testen")
- **Secondary CTA:** "Demo vereinbaren" (opens modal: "Unverbindliche Demo vereinbaren")
- **Callback Button:** "Rückruf anfordern" (opens lead capture popup)
- **CTA Configuration:** Light buttons (`$ctaButtonsLight = 'yes'`), Callback enabled (`$showCallbackButton = 'yes'`)
- **Note:** This is a variant page focusing on Payroll Plus with "In nur 60 Sekunden" messaging

### Feature Sections

1. **In nur 60 Sekunden**

   - Speed-focused messaging
   - Quick payroll processing

2. **Die erste Payroll-Lösung, die wirklich für die Gastro gemacht ist**

   - Industry-specific focus (Gastronomie)
   - Tailored for hospitality industry

3. **Warum Payroll Plus?**

   - Payroll Plus value proposition
   - Benefits explanation

4. **Die größten Vorteile für Gastronomen**

   - Industry-specific benefits
   - Hospitality-focused features

5. **Nettolohnabrechnung im Handumdrehen**
   - Net payroll calculation focus
   - Quick processing emphasis

### Use Cases

See [Lohnabrechnung Feature Documentation](../../../product-features/lohnabrechnung-documentation.md#use-cases) for detailed use cases. This variant focuses on Payroll Plus with 60-second processing and hospitality industry focus.

## Content Strategy

### Messaging

**Primary Message:** "Vom Schichtplan direkt zur Lohnabrechnung - In nur 60 Sekunden"

**Value Proposition:**

- Komplette Nettolohnabrechnung direkt in Ordio
- Nahtlos integriert, automatisiert
- Ohne externe Lohnbüros
- In nur 60 Sekunden
- Erste Payroll-Lösung für Gastro

**Key Benefits:**

- Lohnbuchhaltung adé
- Nahtlose Integration in Ordio Core
- 60 Sekunden Processing
- Gastro-spezifische Lösung
- Nettolohnabrechnung im Handumdrehen

**Differentiators:**

- Speed: "In nur 60 Sekunden"
- Industry focus: "Erste Payroll-Lösung für Gastro"
- Integration: "Vom Schichtplan direkt zur Lohnabrechnung"
- Payroll Plus: Complete net payroll solution

### SEO Focus

**Primary Keyword:** payroll plus, nettolohnabrechnung, payroll gastro, payroll gastronomie

**Secondary Keywords:**

- lohnabrechnung 60 sekunden
- payroll plus ordio
- nettolohnabrechnung software
- payroll für gastronomie
- integrierte lohnabrechnung

**Long-tail Keywords:**

- payroll plus kostenlos testen
- nettolohnabrechnung gastro
- payroll schichtplanung integration
- lohnabrechnung in 60 sekunden

**Target Intent:** Commercial (users looking for Payroll Plus solution, especially in hospitality)

### Conversion Strategy

**CTA Hierarchy:**

1. **Primary:** "Kostenlos testen" (above fold, hero section)
2. **Secondary:** "Demo vereinbaren" (throughout page)
3. **Tertiary:** "Rückruf anfordern" (callback button)

**CTA Frequency:** Every 2-3 sections

**Conversion Path:**

1. Hero → Speed Benefits → Industry Focus → Payroll Plus → Benefits → Final CTA
2. Emphasize speed (60 seconds)
3. Emphasize industry fit (Gastro)
4. Emphasize integration (Schichtplan → Payroll)

## Schema Markup

**Note:** This variant page uses Service schema (no SoftwareApplication schema). See main payroll page for complete schema structure.

### Service Schema

- `serviceType`: "Lohnabrechnung & Payroll"
- `audience.audienceType`: "Unternehmen, HR-Teams und Steuerberater"
- `areaServed`: "Deutschland"

### WebPage Schema

- `name`: "Ordio Payroll – Lohnabrechnung schnell & digital erledigt"
- `description`: "Ordio Payroll automatisiert deine Lohnabrechnung sicher und effizient. Spare Zeit, minimiere Fehlerquellen und behalte jederzeit den Überblick im Team."

### BreadcrumbList Schema

- Home → Payroll

**Update Requirements:**

- Update when Payroll Plus features change
- Update when speed metrics change (60 seconds)
- Update when industry messaging changes
- Update when integration features change

## Technical Implementation

### Files

**Frontend Files:**

- **PHP:** `v2/pages/product_payroll_neu.php` (~1,572 lines)
  - Payroll Plus variant page
  - Focus on speed and hospitality industry
  - Interactive features showcase
  - Light theme with standard CTAs

**Dependencies:**

- Same as main payroll page
- Payroll Plus specific features

## Maintenance

### Update Triggers

**Content Updates:**

- Payroll Plus feature changes
- Speed metrics updates (if processing time changes)
- Industry messaging updates
- Integration feature updates

**Technical Updates:**

- When CTA buttons change
- When demo updated
- When Payroll Plus features change

### Review Schedule

- **Monthly:** Review speed metrics and industry messaging
- **Quarterly:** Review Payroll Plus features
- **Annually:** Comprehensive review

### Update Checklist

- [ ] Verify speed messaging is current ("60 Sekunden")
- [ ] Check Payroll Plus features
- [ ] Verify industry messaging (Gastro focus)
- [ ] Verify CTAs are working correctly
- [ ] Review cross-references to main payroll documentation

## Related Documentation

- [Product Feature Documentation](../../../product-features/lohnabrechnung-documentation.md) - Main payroll documentation
- [Main Payroll Page Documentation](payroll-documentation.md) - Primary payroll page
- [Product Pages Inventory](../PRODUCT_PAGES_INVENTORY.md)

## Related Cursor Rules

- [product-pages.mdc](../../../../../.cursor/rules/product-pages.mdc)
- [shared-patterns.mdc](../../../../../.cursor/rules/shared-patterns.mdc)
- [global.mdc](../../../../../.cursor/rules/global.mdc)