# Keyword decision — Payroll (`feature-payroll`)

**Last Updated:** 2026-04-02

## Primary intent

- **Chosen primary:** Lohnabrechnung Software (DE commercial head term; SISTRIX batch ~300 traffic, strong FAQ/meta anchor).
- **URL note:** Live path remains `/payroll`; body copy and FAQs pair English „Payroll“ with German „Lohnabrechnung“ for mixed GSC queries (`payroll`, `payroll software`, `digital payroll`).

## Secondary / supporting intents

| Keyword cluster | Role |
|-----------------|------|
| digitale Lohnabrechnung | SISTRIX ~500; educational + process FAQ |
| Payroll Software | EN/commercial; weak position in GSC sample — reinforce in H1-adjacent copy + FAQ 1 |
| Gehaltsabrechnung digital | SISTRIX ~100; delivery to employees |
| DATEV Lohnabrechnung / Schnittstelle | High-trust (`ordio datev schnittstelle`); integration FAQ |
| Lohnabrechnung Zeiterfassung | Integration + automation narrative |
| Überstunden Lohnabrechnung | Feature-level FAQ |
| Nettolohn berechnen Software | Net payroll / Payroll Plus angle |
| Lohnbuchhaltung Software | Synonym coverage in long-form |

## Evidence

| Source | Path |
|--------|------|
| Target keywords | `data/target-keywords.json` |
| GSC queries (222 rows) | `data/gsc-queries.json` |
| GSC page slice | `data/performance-gsc.json` |
| Portfolio GSC | `docs/content/pages/product-pages-performance-gsc.json` |
| Portfolio GA4 | `docs/content/pages/product-pages-performance-ga4.json` |
| SISTRIX metrics + ideas | `data/keywords-sistrix.json` |
| SISTRIX SERP top 10 | `data/sistrix-keyword-serp.json` |
| PAA / research | `data/faq-research.json` |
| Synthesis | `DATA_DRIVEN_SYNTHESIS.generated.md` |

## Do not chase (this sprint)

- Pure brand/support: `ordio login`, `ordio workspace`, `was ist ordio` (position already ~1; no new FAQ).
- Typos/noise: `payrol`, `payrol online`.
- Ultra-long-tail one-offs unless impressions grow (e.g. `lohnabrechnungsschnittstelle dänemark`) — monitor only.

## Open points

- **Payroll Alt/Neu / webinar variants:** Keep research scoped to `/payroll` unless analytics justify separate folders.
- **VIP domain-kw:** Optional `keyword.domain.seo`+`kw` sprint if head-term SERP story needs Ordio-specific ranks (not run 2026-04-02; cheap SERP + GSC sufficient).
- **Add-on pricing:** State platform €89/Standort/Monat; Payroll add-on detail on `/preise` — avoid inventing add-on € in FAQs.