# Data-driven synthesis: Product feature `feature-payroll` (`/payroll`)

**Auto-generated:** 2026-04-02 (UTC) · **Script:** `v2/scripts/product-pages/generate-feature-page-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/product-pages/payroll`. Add human notes in `KEYWORD_DECISION.md`, FAQ outlines, and post-deploy checks. **FAQ SSOT:** `misc-faqs` + `faq-answers-optimized.json` per [PRODUCT_PAGE_FAQ_GUIDE.md](../PRODUCT_PAGE_FAQ_GUIDE.md).

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-02`–`2026-04-02`
- **Clicks:** 188 · **Impressions:** 16388 · **Avg position:** 8.38

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio | 7 | 5990 | 1.3 |
| payroll | 0 | 2760 | 11.68 |
| ordio login | 1 | 1255 | 1.8 |
| lohnabrechnung gastronomie | 0 | 214 | 35.2 |
| payroll plus | 3 | 202 | 4.51 |
| ordio kosten | 0 | 152 | 6.45 |
| ordio erfahrungen | 0 | 103 | 8.38 |
| payroll software | 0 | 98 | 74.18 |
| ordio lohnabrechnung | 42 | 95 | 1.06 |
| digital payroll | 0 | 93 | 4.78 |
| lohnabrechnung tools | 0 | 85 | 24.8 |
| payroll digital | 0 | 84 | 9.15 |
| lohnabrechnung app | 0 | 74 | 62.84 |
| was ist ordio | 0 | 69 | 1.2 |
| lohnabrechnungsschnittstelle dänemark | 0 | 59 | 12.34 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| lohnabrechnung software | volume≈300 |
| gehaltsabrechnung digital | volume≈100 |
| lohnabrechnung zeiterfassung | volume≈10 |
| datev lohnabrechnung integration | volume≈0 |
| Überstunden lohnabrechnung | volume≈30 |
| digitale lohnabrechnung | volume≈500 |
| payroll software | volume≈150 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-02T14:44:58Z` · **Credits (this run):** 53
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| lohnabrechnung software | — | sage.com |
| digitale lohnabrechnung | — | datev.de |
| payroll software | — | datev.de |
| gehaltsabrechnung digital | — | datev.de |
| lohnabrechnung zeiterfassung | — |  |
| datev lohnabrechnung integration | — |  |
| Überstunden lohnabrechnung | — | haufe.de |
| nettolohn berechnen software | — |  |

Narrative and keyword picks: `data/KEYWORD_DECISION.md`.

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

*Optional —* `keyword.domain.seo` + `kw` (~100 credits/keyword, cap 5): `php v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php --page=feature-payroll` or pipeline `--with-sistrix-domain-kw`. See [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md).

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** GSC query mining (222 rows, 2026-01-02–2026-04-02) + Serper google.de organic spot checks (Lohnabrechnung Software, digitale Lohnabrechnung KMU) + curated PAA-style stems. CLI serper-paa-research.py skipped (SERPER_API_KEY unset in env).
- **Question stems / PAA:**
  - Was ist eine digitale Lohnabrechnungssoftware?
  - Was bedeutet Payroll im Personalwesen?
  - Wie funktioniert Lohnabrechnung mit Zeiterfassung?
  - Was kostet Payroll-Software für KMU?
  - Brauche ich einen Steuerberater für die Lohnabrechnung?
  - Wie sicher sind Lohndaten in der Cloud (DSGVO)?
  - Was ist der Unterschied zwischen Brutto- und Nettolohnabrechnung?
  - Können Gehaltsabrechnungen digital an Mitarbeitende gehen?
  - Wie werden Überstunden und Zuschläge in der Lohnabrechnung berücksichtigt?
  - Gibt es Software mit DATEV-Anbindung für die Lohnabrechnung?
  - Was passiert bei gesetzlichen Änderungen (Mindestlohn, Sozialversicherung)?
  - Lohnt sich Lohnabrechnung selbst machen statt Lohnbüro?

## 7. Competitor FAQ scrape (`competitor-faq-analysis.json`)

- **Collected:** 2026-04-02 · Firecrawl MCP scrape of registry-aligned URLs (Personio core HR, Lexware Lohnprogramm, DATEV Lohn-Hub, HRworks digitale Lohnabrechnung). Topic extraction only; no competitor wording copied into Ordio FAQs.
- **:** 0 FAQ-like extractions
- **:** 0 FAQ-like extractions
- **:** 0 FAQ-like extractions
- **:** 0 FAQ-like extractions

## 8. Editorial (manual)

- **Primary keyword:** `data/KEYWORD_DECISION.md`.
- **FAQ iteration:** [FEATURE_PAGE_IMPROVEMENT_WORKFLOW.md](../FEATURE_PAGE_IMPROVEMENT_WORKFLOW.md).
- **Post-deploy:** Re-check GSC/GA for `/payroll` after 4–8 weeks.

## 9. FAQ diff ideas (from data — human review)

- Map high-impression GSC queries (section 2) and PAA stems (section 6) to missing or weak FAQ H2s.
- Use SERP gaps (sections 4–5: Ordio weak/absent) and competitor headings (section 7) as **topic** hints; do not copy wording.
- After edits: `python3 v2/scripts/product-pages/validate-faq-answers.py --page=…` (registry `feature-*` or legacy key) and Rich Results Test.