# Keyword decision — Nano AI (`feature-nano-ai`)

**Last Updated:** 2026-04-02

## Hypotheses (pre-collection)

- **Primary intent:** `KI Assistent Personalabteilung` — commercial informational + solution-aware; matches [`product-pages-keyword-sistrix.json`](../../product-pages-keyword-sistrix.json) portfolio row and positions Nano as HR/shift assistant, not only brand.
- **Secondary intents:** HR-Chatbot (DE), KI + Schichtplan/Spracheingabe, Zeiterfassungs-Auswertung, Ordio/Nano brand capture.
- **Cannibalization:** Avoid owning only “Schichtplanung Software”; link to `/schichtplan` and `/arbeitszeiterfassung` for depth. Nano FAQs emphasize **Chat, natürliche Sprache, Agent** differentiation.

## Evidence (refresh after each data pull)

| Source | Path |
|--------|------|
| Target keywords | `data/target-keywords.json` |
| GSC (portfolio) | `docs/content/pages/product-pages-performance-gsc.json` → `/nano-ai` |
| GA4 | `docs/content/pages/product-pages-performance-ga4.json` → `/nano-ai` |
| Per-page GSC slice | `data/performance-gsc.json` |
| GSC queries | `data/gsc-queries.json` |
| SISTRIX (page) | `data/keywords-sistrix.json` |
| SISTRIX SERP (optional) | `data/sistrix-keyword-serp.json` |
| PAA / Serper | `data/faq-research.json` |
| Competitor FAQs | `competitor-faq-analysis.json` |
| Synthesis | `DATA_DRIVEN_SYNTHESIS.generated.md` |

## Locked primary (post-synthesis)

- **Chosen primary:** `KI Assistent Personalabteilung` (confirmed: portfolio SISTRIX alignment, strong FAQ/PAA stems for HR-KI + Chat; GSC query export will refine long-tail).
- **Do not chase:** Pure navigational `ordio nano` only — cover as secondary in content, not sole H1/FAQ focus.

## Competitor URLs

- Defined in [`marketing-pages-registry.json`](../../marketing-pages-registry.json) under `feature-nano-ai.competitor_urls` for Firecrawl / `scrape-competitor-faqs.py` — topic hints only, no copied wording.

## VIP domain-keyword SERP

- **Not run this sprint:** Cheap SERP (`sistrix-keyword-serp.json`) plus GSC queries already support primary `KI Assistent Personalabteilung` and FAQ stems; Ordio not in top 10 for tracked head terms — reserve `collect-marketing-page-domain-kw-serp.php` for a later sprint if stakeholder budget requires domain-scoped competitive rows.

## Open points

- Re-run `collect-tool-gsc-queries.php` quarterly; merge top non-brand queries into SERP collector when using `--with-sistrix-serp`.
- Optional VIP `keyword.domain.seo` + `kw` only if cheap SERP leaves competitive story unclear.