# Ordio Events - Mehrere tausend Mitarbeiter an einem Tag planen Page Documentation

**Last Updated:** 2026-01-08

## Basic Information

- **Product Name:** Ordio Events - Mehrere tausend Mitarbeiter an einem Tag planen
- **Slug:** events
- **PHP File:** `v2/pages/product_events.php`
- **Status:** Published

## Page Structure

### Hero Section

- **Badge:** "Mehr als nur Schichtplanung" (above headline)
- **Badge:** "NEU" (red badge, positioned absolutely)
- **Headline:** Events live meistern
- **Description:** Mit Ordio Events planst du dein Personl für Veranstaltungen jeder Größe. Egal ob 20 oder 2.000 Mitarbeitende.
- **Primary CTA:** "Kostenlos testen" (opens modal: "Jetzt kostenlos testen")
- **Secondary CTA:** "Demo vereinbaren" (opens modal: "Unverbindliche Demo vereinbaren")
- **Callback Button:** "Rückruf anfordern" (opens lead capture popup)
- **CTA Configuration:** Dark buttons (`$ctaButtonsDark = 'yes'`), Callback enabled (`$showCallbackButton = 'yes'`)
- **Visual:** Dark theme with interactive event planning dashboard demo

### Feature Sections

1. **Ordio revolutioniert die Personalplanung für Veranstalter. Alles in einer App**

   - Headline: "Ordio revolutioniert die Personalplanung für Veranstalter. Alles in einer App"
   - Description: "Egal ob Großveranstaltung mit 2.000 Mitarbeitenden im Catering oder Hochzeiten mit 20 Mitarbeitenden – Mit Ordio Events planst du dein Personal übersichtlich & in Echtzeit."
   - Visual: Interactive event planning dashboard demo
   - CTAs: Primary + Secondary + Callback (repeated)

2. **Die Zukunft der Schichtplanung.**

   - Future-focused messaging section

3. **Bessere Daten, bessere Entscheidungen - weniger Stress.**
   - Data-driven decision making section

### Use Cases

See [Events Feature Documentation](../../../product-features/events-documentation.md#use-cases) for detailed use cases:

- Large Event Staffing (2,000+ employees)
- Small Event Staffing (20 employees)
- Festival Staffing
- Catering Event Management
- Multi-Day Event Planning

## Content Strategy

### Messaging

**Primary Message:** "Events live meistern - Mit Ordio Events planst du dein Personl für Veranstaltungen jeder Größe. Egal ob 20 oder 2.000 Mitarbeitende."

**Value Proposition:**

- Für Veranstaltungen jeder Größe (for events of any size)
- Egal ob 20 oder 2.000 Mitarbeitende (whether 20 or 2,000 employees)
- Übersichtlich & in Echtzeit (overview & real-time)
- Alles in einer App (everything in one app)

**Key Benefits:**

- Eventpersonal-Planung
- Flexibel skalierbar (20-2,000 employees)
- Echtzeit-Planung
- Übersichtliche Darstellung
- Gesetzeskonform

**Differentiators:**

- Scalability: 20 to 2,000 employees
- Real-time planning
- Event-specific features
- All-in-one solution

### SEO Focus

**Primary Keyword:** event personalplanung, eventplanung, veranstaltung personal, event staffing

**Secondary Keywords:**

- event personalplanung software
- veranstaltung personal planen
- event staffing software
- catering personalplanung
- festival personalplanung
- eventplanung software
- veranstalter software

**Long-tail Keywords:**

- event personalplanung software kostenlos testen
- personalplanung für veranstaltungen
- event staffing für große veranstaltungen
- catering personalplanung software

**Target Intent:** Commercial (users looking for event staffing software)

**Keywords from Schema:**

- Eventpersonal-Planung
- Eventplanung
- Personaleinsatzplanung

### Conversion Strategy

**CTA Hierarchy:**

1. **Primary:** "Kostenlos testen" (above fold, hero section)
2. **Secondary:** "Demo vereinbaren" (throughout page)
3. **Tertiary:** "Rückruf anfordern" (callback button)

**CTA Frequency:** Every 2-3 sections

**Conversion Path:**

1. Hero → Benefits → Dashboard Demo → Features → Final CTA
2. Interactive dashboard demo engages users
3. Scalability messaging (20-2,000) addresses different needs
4. CTAs strategically placed throughout

## Schema Markup

**Note:** Events page uses Service schema (no SoftwareApplication schema) as it's a specialized service offering.

### Service Schema

- `serviceType`: "Eventplanung, Personaleinsatzplanung"
- `audience.audienceType`: "Event-Agenturen, Veranstalter und Dienstleister im Veranstaltungsbereich"
- `areaServed`: "Deutschland"
- `description`: "Mit Ordio planst du Eventpersonal digital und flexibel – vom kleinen Team bis zu tausenden Mitarbeitenden pro Tag. Für Festivals, Messen, Konzerte & mehr."

### WebPage Schema

- `name`: "Ordio Events – Mehrere tausend Mitarbeiter an einem Tag planen"
- `description`: "Plane dein Eventpersonal mit Ordio – egal ob 20 oder 2.000 Mitarbeitende. Für jede Veranstaltung schnell, effizient und gesetzeskonform einsatzbereit."

### BreadcrumbList Schema

- Home → Events

**Update Requirements:**

- Update when event planning features change
- Update when scalability messaging changes
- Update when pricing changes (if applicable)

## Technical Implementation

### Files

**Frontend Files:**

- **PHP:** `v2/pages/product_events.php` (~685 lines)
  - Event planning product page with dark theme
  - Interactive event planning dashboard demo
  - Dark CTA buttons
  - Schema markup for SEO (Service, WebPage, BreadcrumbList)
  - Responsive design with Tailwind CSS

**JavaScript:**

- Alpine.js components for interactive dashboard demo
- Modal system for CTAs
- Lead capture popup integration

**CSS:**

- `/v2/css/product-pages.min.css` - Shared product pages stylesheet
- Tailwind CSS utility classes
- Custom product page styles (dark theme)

**Dependencies:**

**Backend Systems:**

- Modal system (Alpine.js store)
- Lead capture popup system
- Analytics tracking

**Frontend Libraries:**

- Alpine.js for reactive UI components
- Tailwind CSS for styling
- AOS (Animate On Scroll) for animations

## Maintenance

### Update Triggers

**Content Updates:**

- Event planning feature changes
- Scalability messaging updates (20-2,000 employees)
- Pricing changes (if applicable)
- Industry messaging updates

**Schema Updates:**

- When service features change (update Service schema)
- When audience changes (update audience.audienceType)
- When pricing changes (if applicable)

**SEO Updates:**

- When primary keywords change
- When meta descriptions need optimization
- When industry messaging changes

**Technical Updates:**

- When CTA buttons change
- When modal system updated
- When lead capture system updated
- When dashboard demo updated

### Review Schedule

- **Monthly:** Review content accuracy, check for broken links
- **Quarterly:** Review scalability messaging, update screenshots
- **Annually:** Comprehensive content review, schema validation

### Update Checklist

- [ ] Verify scalability messaging is current (20-2,000 employees)
- [ ] Check event planning features
- [ ] Verify CTAs are working correctly
- [ ] Check modal system functionality
- [ ] Validate schema markup (Google Rich Results Test)
- [ ] Review meta tags for accuracy
- [ ] Update screenshots if UI changed
- [ ] Review cross-references to feature documentation

## Related Documentation

- [Product Feature Documentation](../../../product-features/events-documentation.md) - Main feature documentation
- [Product Pages Inventory](../PRODUCT_PAGES_INVENTORY.md)

## Related Cursor Rules

- [product-pages.mdc](../../../../../.cursor/rules/product-pages.mdc)
- [shared-patterns.mdc](../../../../../.cursor/rules/shared-patterns.mdc)
- [global.mdc](../../../../../.cursor/rules/global.mdc)