# Keyword decision — Digitale Personalakte (`feature-digitale-personalakte`)

**Last Updated:** 2026-04-02

## Primary intent (final)

- **Chosen primary:** `digitale Personalakte` (head term, matches canonical `/digitale-personalakte` and highest SISTRIX volume in seed set).
- **Commercial / modifier secondary:** `Digitale Personalakte Software` (SISTRIX ~150 volume; supports pricing- and tool-intent FAQs).
- **Rationale:** GSC shows low clicks but meaningful impressions on topic-adjacent queries (`digitale personalakte kostenlos`, `freeware`, `test`); SISTRIX ranks `digitale personalakte` (~1350) above `elektronische personalakte` (~450). Primary targets informational + branded discovery; secondaries cover DSGVO, Aufbewahrung, Dokumente.

## Evidence

| Source | Path / note |
|--------|-------------|
| Target keywords (seed) | `data/target-keywords.json` |
| GSC queries | `data/gsc-queries.json` (41 rows, 2026-01-02–2026-04-02) |
| GSC page slice | `data/performance-gsc.json` |
| Global GSC / GA4 | `docs/content/pages/product-pages-performance-gsc.json`, `product-pages-performance-ga4.json` |
| SISTRIX metrics + ideas | `data/keywords-sistrix.json` |
| SISTRIX SERP (keyword.seo) | `data/sistrix-keyword-serp.json` (53 credits this run, 2026-04-02) |
| PAA / stems | `data/faq-research.json` (Serper MCP + GSC mining; CLI Serper skipped) |
| Competitor topics | `competitor-faq-analysis.json` (Personio HR-Lexikon URL, topic list only) |
| Synthesis | `DATA_DRIVEN_SYNTHESIS.generated.md` |

## Do not chase (no dedicated FAQ)

- **Brand / nav:** `ordio login`, `ordio`, `ordio gmbh`, `ordio app`, `ordio support`, `ordio support telefonnummer` — support FAQ addresses channel at high level only; no FAQ solely for Login/App-Download.
- **Free-software trap:** `digitale personalakte kostenlos`, `digitale personalakte freeware` — high impressions, weak fit; answer “Test/Demo” once, nicht als Free-Software positionieren.
- **Competitor brand:** `personio digitale personalakte`, `bizneo digital personalakte` — keine Vergleichs-FAQ in diesem Sprint.

## Differentiation vs `/dokumentenmanagement`

- **Personalakte:** Mitarbeiterstammdaten, Aktenführung, Nachweise, Rollen, typischerweise HR-Fokus.
- **Dokumentenmanagement:** stärker Ablage, Freigaben, Vorlagen für Dokumente — verlinken wo Tiefe nötig, keine Doppel-FAQs.

## Competitor URL (registry)

- `https://www.personio.de/hr-lexikon/digitale-personalakte/` (Personio `/digitale-personalakte/` liefert 404; Lexikon-URL für künftige Scrapes).

## VIP SISTRIX

- **`keyword.domain.seo` + `kw`:** nicht eingesetzt — Primary aus günstigem SERP + SISTRIX Volumen ausreichend; bei späterem Rank-Tracking nachlaunch erneut prüfen.

## Open follow-ups

- Nach Deploy: 28-Tage-GSC-Check auf `/digitale-personalakte` (Clicks, CTR, Top-Queries).
- Optional: `SERPER_API_KEY` / `FIRECRAWL_API_KEY` lokal setzen und Pipeline erneut für automatisierte PAA/Firecrawl-JSON.