# Keyword decision — Arbeitszeiterfassung (`feature-arbeitszeiterfassung`)

**Last Updated:** 2026-04-02

## Primary intent

- **Chosen primary:** Arbeitszeiterfassung Software
- **Rationale:** Matches canonical URL `/arbeitszeiterfassung`, SISTRIX head term with commercial intent, and positions Ordio in the “Software” cluster where SMB buyers compare tools. Confirmed after **2026-04-02** GSC + SISTRIX SERP refresh.

## Evidence (2026-01-02 — 2026-04-02)

| Source | Finding |
|--------|---------|
| GSC page (`data/performance-gsc.json`) | **194** clicks / **30678** impressions (2026-01-02–2026-04-02); avg position **5.53** — room to grow on non-brand informational queries. |
| GSC queries (non-brand, high impressions) | Strong impression demand for **minutengenaue** / **digitale** / **online** Zeiterfassung clusters; many zero-click but high visibility → FAQ + on-page copy should answer clearly. |
| SISTRIX volumes (`data/keywords-sistrix.json`) | **Zeiterfassung App** and **digitale Zeiterfassung** show highest search volumes among tracked secondaries; **Arbeitszeiterfassung Software** remains the best single primary for this URL. |
| SISTRIX SERP (`data/sistrix-keyword-serp.json`, 2026-04-02) | Ordio not in top 10 for tracked commercial terms → content depth (FAQs, clarity on App/Terminal/DATEV/Standorte) supports relevance. |

## Secondary keywords (supporting)

- Zeiterfassung App, digitale Zeiterfassung, Stempeluhr Software / Online-Stempeluhr
- Arbeitszeit erfassen gesetzeskonform, minutengenaue Arbeitszeiterfassung
- Zeiterfassung mehrere Standorte, DATEV-Schnittstelle / Lohnexport
- Schichtplan + Zeiterfassung (cross-link to `/schichtplan`, not a replacement primary)

## Brand noise (“do not chase” in FAQ titles alone)

- Queries like `ordio login`, `ordio app`, bare `ordio` — navigational; FAQs should not optimize solely for these.

## Serper / Firecrawl

- **2026-04-02:** `SERPER_API_KEY` / `FIRECRAWL_API_KEY` not available in this run → `data/faq-research.json` remains placeholder. Re-run when keys are set:  
  `python3 v2/scripts/marketing-pages/serper-paa-research.py --page=feature-arbeitszeiterfassung`  
  `python3 v2/scripts/product-pages/scrape-competitor-faqs.py --page=feature-arbeitszeiterfassung`

## FAQ topic cross-reference

See [FAQ_TOPIC_CROSSREF.md](FAQ_TOPIC_CROSSREF.md) for GSC cluster → FAQ item mapping used in this iteration.