# Keyword decision — App Store (`feature-appstore`)

**Last Updated:** 2026-04-02

## Credentials / tooling note

- **GSC + GA4 + SISTRIX:** Scripts ran successfully from repo (`collect-tool-gsc-queries.php`, portfolio GSC/GA, `collect-page-keywords-sistrix.php`, `collect-feature-page-keyword-serp.php`).
- **SERPER_API_KEY:** Not set in the agent shell; PAA-style stems were supplemented via **Serper MCP** (`google_search`, `gl=de`, `hl=de`) and captured in `data/faq-research.json`.
- **FIRECRAWL_API_KEY:** Not set in the agent shell; competitor topics captured via **Firecrawl MCP** → `competitor-faq-analysis.json`.

## Primary intent (evidence-backed)

- **Chosen primary:** **Ordio App Store**
- **Rationale:** GSC query report for `/appstore` (90d) is dominated by **brand + app** intents (`ordio`, `ordio app`, `ordio app download`, `ordio workspace`, `ordio login`) and the page H1/title center on App Store / Integrationen. “Ordio App Store” aligns URL, navigation label, and search behaviour better than English-only seeds.
- **Secondary intents:** Integration/commercial stems from seeds + GSC tail (`ordio datev schnittstelle`, Schnittstellen/Integrationen), plus SISTRIX-related ideas for long-tail DE phrasing.

## Evidence

| Source | Path |
|--------|------|
| Target keywords (seed + sync) | `data/target-keywords.json` |
| GSC queries (path) | `data/gsc-queries.json` |
| GSC page slice | `data/performance-gsc.json` |
| Portfolio GSC | `docs/content/pages/product-pages-performance-gsc.json` |
| GA4 | `docs/content/pages/product-pages-performance-ga4.json` |
| SISTRIX metrics + ideas | `data/keywords-sistrix.json` |
| SISTRIX SERP (top 10) | `data/sistrix-keyword-serp.json` |
| PAA / research | `data/faq-research.json` |
| Competitor topics | `competitor-faq-analysis.json` |
| Synthesis | `DATA_DRIVEN_SYNTHESIS.generated.md` |

## Rejected / deprioritized

- **Unqualified “App Store”** alone — high ambiguity with Apple/Google; always pair with **Ordio** or **Integrationen/Schnittstellen** in copy and meta where space allows.
- **English-only head terms** as primary — SISTRIX volumes for mixed EN seeds were negligible; DE formulations kept as supporting secondaries.

## Next refresh

- Re-run `run-feature-page-research-pipeline.sh feature-appstore --with-sistrix-serp` quarterly; add `--with-sistrix-domain-kw` only for a prioritized head-term sprint (VIP credits).