# Dienstplan Pillar – SERP & intent analysis

**Last updated:** 2026-04-10  
**Data:** `data/gsc-queries.json` (90d), `data/sistrix-keyword-serp.json`, `data/keywords-sistrix.json`, `data/faq-research-serper.json`

## GSC snapshot (page = `/insights/dienstplan`)

| Signal | Observation |
|--------|-------------|
| Head query | **dienstplan** — very high impressions, single-digit avg position but **0 clicks** in window → snippet/title alignment and SERP competition worth monitoring |
| Strong clusters | **Software/Programm/App/Tool**, **automatisch / Automatisierung / Generator**, **erstellen / schreiben**, **dienstplanung** (noun) |
| Brand | **ordio dienstplan** small volume, position ~2 — protect brand answer if needed elsewhere, not primary FAQ |

Top impressions (queries): see automated table in repo `gsc-queries.json` (774 rows).

## SISTRIX SERP (cheap `keyword.seo`, DE)

Representative **top competitor domains** for head terms:

| Keyword | #1 domain (illustrative) |
|---------|----------------------------|
| dienstplan | schichtplaner-online.de |
| dienstplan erstellen | schichtplaner-online.de, planovo.de, gastronblog (gastromatic) |
| dienstplan software | planovo.de, schichtplaner-online.de, staffomatic, kenjo |
| schichtplan | (see JSON — mixed wiki + tools) |
| dienstplan gesetz | Ordio rank **1** on sampled run for ratgeber-intent SERP |

**Ordio** often **not in top 10** for pure head terms — pillar + cluster content should own **long-tail + branded + combined intents** (Software + Compliance + Branche).

## PAA / related questions

**Serper** did not return `peopleAlsoAsk` blocks for several tested queries (see `faq-research-serper.json`). **Implicit questions** for FAQ design are taken from **GSC query phrasing** (question-style and verb clusters) and competitor **titles/snippets** in SERP exports.

## SERP features (manual)

- **Featured snippets:** frequent for definition queries — answer-first FAQs support AEO.
- **Video / universal:** occasional noise domains in top 10 — focus on stable informational competitors (lexikon, HR blogs).

## Next review

Re-export GSC after FAQ deploy; compare **clicks** on “dienstplan software”, “dienstplan erstellen”, “automatische dienstplanung” cohorts (4–8 weeks).