# Dienstplan Pillar – Competitive notes

**Last updated:** 2026-04-10  
**Method:** `data/sistrix-keyword-serp.json` (top 10 URLs per keyword, DE), plus spot-check organic titles via Serper for *was ist ein dienstplan*.

## Who ranks (patterns)

1. **Dedicated scheduling SaaS / lead gens:** schichtplaner-online.de, planovo.de, dienstplan-live.de — strong on head terms *dienstplan*, *dienstplan erstellen*.
2. **HR / HCM content hubs:** Kenjo, Personio lexicon, Factorial, Staffomatic blog — “Software-Vergleich”, *kostenlos*, templates.
3. **Encyclopedic:** Wikipedia, ATOSS wiki, Sieda lexikon — definition and generic HR copy.
4. **Compliance blogs:** clockin.de, shyftplan — *Gesetz*, *Rechte*, *Pflichten* angles.

## FAQ gaps to exploit (not to copy)

- **Automation/KI:** Many competitors pitch “kostenlos” or generic AI; Ordio can differentiate with **compliance + Zeiterfassung** and link to product/ratgeber without inventing features.
- **Pflege / Sozialarbeit:** GSC shows **einsatzplanung sozialarbeit**, **dienstplan erstellen sozialarbeit** — vertical FAQ still valuable if body already covers Branchen.
- **Bindung / Frist / Änderung:** Common user fear; combine into one concise legal-primer FAQ linking **`/insights/ratgeber/dienstplan-gesetz/`** for depth.

## Firecrawl / deep scrape

Not run as full-page scrape in this sprint; URL lists and positions are sufficient for **gap identification**. Optional follow-up: scrape 1–2 HR blog FAQs for **length** benchmarking only.