# Competitor notes — Handwerk & Industrie (`/branchen/handwerk-industrie`)

**Last Updated:** 2026-04-02

Registry URLs (neutral research; no wording copy):

- https://www.papershift.com/branchen/handwerk
- https://www.personio.de/branchenloesungen/produktion/

**Angles:** Mobile Zeiterfassung, Baustelle/Einsatzplanung, Schichtbetrieb, Produktion — align Ordio messaging with dual Handwerk/Industrie scope.

**GSC (90-day sample, `data/gsc-queries.json`):** Strong non-brand themes include **Einsatzplanung Handwerk**, **Schichtplanung Industrie**, **Projektplanung Handwerk**, **Schichtpläne Fertigung**; **0 clicks** on URL — prioritize snippet/title/FAQ alignment with Planungs- und Zeiterfassungs-Intent.

**Automation:** `scrape-competitor-faqs.py --page=handwerk-industrie` did not run in the last refresh (`FIRECRAWL_API_KEY` unset). Run when available for structured competitor FAQ headings (research only).

**Serper PAA:** Run `python3 v2/scripts/marketing-pages/serper-paa-research.py --page=handwerk-industrie` when `SERPER_API_KEY` is set; hybrid `faq-research.json` updated manually until then.