# Keyword decision — Handwerk & Industrie (`/branchen/handwerk-industrie`)

**Last Updated:** 2026-04-02

## Current decision (human-reviewed)

| Role | Keyword / phrase | Notes |
|------|------------------|--------|
| **Primary** | Zeiterfassung Industrie | Strongest SISTRIX volume among mapped Branchen terms (see `branchen-keyword-sistrix.json` + merge table); commercial intent for Produktion/Schichtbetrieb. |
| **Secondary** | See `data/target-keywords.json` | Handwerk Schichtplan, Baustelle, Werkstatt, Montage — covers dual vertical without splitting URLs. |

## Why not “Schichtplanung Handwerk” alone as primary?

- Portfolio merge ([`BRANCHEN_OPPORTUNITY_LIST.md`](../BRANCHEN_OPPORTUNITY_LIST.md)): **Schichtplanung Handwerk** shows **volume 0** in SISTRIX batch; **Zeiterfassung Industrie** shows **volume 20**, competition 24 — better data-backed head term for positioning and FAQ intents.
- Page still serves **Handwerk & Industrie**; copy and secondaries keep Handwerk/Baustelle/Montage visible for AEO/GEO.

## Evidence from data artifacts

### SISTRIX (`data/keywords-sistrix.json`)

- Run: `collect-page-keywords-sistrix.php --page=handwerk-industrie` (refresh after `target-keywords.json` edits).

### GSC (`data/performance-gsc.json`)

- Historical: **0 clicks**, impressions present — CTR/snippet/title alignment remains important.
- Query-level: `data/gsc-queries.json` (from `collect-tool-gsc-queries.php` or research pipeline).

### Serper PAA (`data/faq-research.json`)

- Populated by `serper-paa-research.py --page=handwerk-industrie` (uses first 8 strings from `target-keywords.json`).

### Synthesis

- `DATA_DRIVEN_SYNTHESIS.generated.md` — merge of GSC, SISTRIX, PAA, optional competitor scrape.

## GSC query themes (reconciliation, `data/gsc-queries.json`)

- Strongest **non-brand** impressions: **Einsatzplanung Handwerk**, **Schichtplanung Industrie**, **Industrieplanung**, **Projektplanung Handwerk**, **Schichtpläne Fertigung** — FAQs and body copy should speak to **Einsatz-/Projektplanung** alongside Schicht und Zeiterfassung.
- One informational query shows **good average position (~6)** for long-tail „digitale Lösungen … Schichtplanerstellung Handwerk“ — content should reinforce digitale Schichtplanung + Ordio Nutzen.
- **Primary keyword** remains **Zeiterfassung Industrie** (SISTRIX volume); secondaries and FAQ cover Handwerk- and Planungs-Intents from GSC.

## Reconciliation checklist

- [x] Primary aligned with SISTRIX volume + merge table (2026-04-02).
- [x] GSC query themes reviewed vs. `target-keywords.json` (2026-04-02).
- [x] Mobile/field workforce messaging checked against product facts (FAQ copy in `v2/data/industry-faqs/crafts.json`, 2026-04-02).
- [ ] After deploy: Rich Results Test + GSC monitoring for query themes.