# Keyword decision — Gastronomie-neu (legacy folder)

**Last Updated:** 2026-04-02

**Superseded for editorial SSOT:** Kanonische Keyword-/H1-Entscheidung und Live-Copy liegen unter **[`../gastronomie/KEYWORD_DECISION.md`](../gastronomie/KEYWORD_DECISION.md)** und [`hospitality-documentation.md`](../hospitality-documentation.md). Die öffentliche URL ist **`/branchen/gastronomie`** (`branchen_gastronomie_neu.php`); **`/branchen/gastronomie-neu`** ist nur noch **301-Redirect**.

**Dieser Ordner (`gastronomie-neu/`):** optional veraltete Notizen oder alte Datenexports — **kein** FAQ-SSOT (liegt in `gastronomie/faq-answers-optimized.json`). **`gastronomie-neu`** steht **nicht** im [`marketing-pages-registry.json`](../../marketing-pages-registry.json); Pipelines nutzen **`gastronomie`** only.

**Purpose:** Single place to lock **primary / secondary** keywords and cite evidence from automated collectors. Narrative SERP tables and methodology: [GASTRO_NEU_KEYWORD_RESEARCH.md](../GASTRO_NEU_KEYWORD_RESEARCH.md).

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## Current decision (human-reviewed)

| Role | Keyword / phrase | Notes |
|------|------------------|--------|
| **Primary** | Schichtplanung Gastronomie | Aligns with hero/story and differentiation vs pure Zeiterfassungs-LPs. |
| **Secondary** | Personalplanung Gastronomie; Zeiterfassung Gastronomie; Dienstplan Software Restaurant; Arbeitszeiterfassung Gastgewerbe; zeiterfassung für gastronomie; personalplanung gastronomie software; schichtplanung gastronomie | Supporting intents and FAQ coverage; see `data/target-keywords.json`. |

**FAQ JSON:** [`faq-answers-optimized.json`](faq-answers-optimized.json) — update questions/answers only after review; legal/compliance wording needs human pass.

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## Evidence from data artifacts (fill after runs)

After `run-page-research-pipeline.sh` or individual steps, paste short takeaways here so editors do not need to open raw JSON.

### SISTRIX

- Official pipeline writes to **`gastronomie/data/keywords-sistrix.json`** — run `collect-page-keywords-sistrix.php --page=gastronomie`. (Legacy `gastronomie-neu/data/keywords-sistrix.json` from an older run may exist; prefer **`gastronomie`** for new refreshes.)

### GSC

- Portfolio path clicks for Gastronomie: **`/branchen/gastronomie`** — see [BRANCHEN_OPPORTUNITY_LIST.md](../BRANCHEN_OPPORTUNITY_LIST.md) and `gastronomie/data/performance-gsc.json` after the split script.

### Serper PAA (`data/faq-research.json`)

- Run `serper-paa-research.py --page=gastronomie` when `SERPER_API_KEY` is set; merge clusters into FAQ work (draft page can mirror insights in `faq-answers-optimized.json`).

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## Reconciliation checklist

- [ ] `target-keywords.json` matches this table (or update table after intentional keyword changes).
- [ ] `faq-answers-optimized.json` covers priority PAA themes without duplicating thin variants.
- [ ] Internal links use canonical paths (e.g. `/arbeitszeiterfassung`, `/schichtplan`, `/demo-vereinbaren`).
- [ ] Rich Results / FAQPage validated on production URL after substantive FAQ edits.