# Data-driven synthesis: Branchen `freizeit-kultur` (`/branchen/freizeit-kultur`)

**Auto-generated:** 2026-04-02 (UTC) · **Script:** `v2/scripts/marketing-pages/generate-industry-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/industry-pages/freizeit-kultur`. Add human sections (FAQ outline, competitor narrative, post-deploy checklist) below the metrics or in `KEYWORD_DECISION.md`.

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-02`–`2026-04-02`
- **Clicks:** 3 · **Impressions:** 435 · **Avg position:** 10.29

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio | 0 | 150 | 2.05 |
| ordio support | 0 | 14 | 7.93 |
| ordio workspace | 0 | 13 | 1 |
| ordio zeiterfassung | 0 | 13 | 55.31 |
| ordio erfahrungen | 0 | 5 | 72.4 |
| site:http://ordio.com | 0 | 5 | 97 |
| ordio kosten | 0 | 4 | 64.75 |
| ordio support telefonnummer | 0 | 4 | 8 |
| veranstaltungssoftware gastronomie | 0 | 4 | 40 |
| ordio app | 0 | 3 | 29 |
| ordio login | 0 | 3 | 35 |
| koordiniere | 0 | 2 | 50 |
| ordio log in | 0 | 2 | 1 |
| ordio preise | 0 | 2 | 30.5 |
| schichtplan verein | 0 | 2 | 34.5 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| personalplanung veranstaltung | volume≈100 |
| schichtplanung event | volume≈0 |
| zeiterfassung kultur | volume≈0 |
| dienstplan freizeitpark | volume≈0 |
| schichtplanung software veranstaltungen | volume≈0 |
| schichtplan verein | volume≈10 |
| schichtplanung eventbranche | volume≈10 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-02T16:12:39Z` · **Credits (this run):** 8
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php (surfaces: product|industry|static)

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| personalplanung veranstaltung | — |  |
| schichtplanung event | — |  |
| schichtplanung software veranstaltungen | — |  |
| schichtplan verein | — |  |
| schichtplanung eventbranche | — |  |
| zeiterfassung kultur | — |  |
| dienstplan freizeitpark | — |  |
| event personal software | — |  |

Narrative and keyword picks: `data/KEYWORD_DECISION.md` (or `KEYWORD_DECISION.md` in this folder).

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

- **Collected:** `2026-04-02T16:13:01Z` · **Credits (this run):** 0
- **Source:** SISTRIX: tries keyword.domain.seo+kw; on API fail uses keyword.seo (shared cache with feature SERP) — v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php · Policy: [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md)

| Keyword | Ordio pos (top 10) | Top (non-Ordio) domain | `data_source` |
|---------|---------------------|-------------------------|---------------|
| personalplanung veranstaltung | — | — | `keyword.seo_fallback` |
| schichtplanung event | — | — | `keyword.seo_fallback` |

*Rows with `keyword.seo_fallback`: SISTRIX rejected kw-only `keyword.domain.seo`; SERP matches §4 (`keyword.seo`, shared on-disk cache).*

Compare with section 4 (`keyword.seo`); use both in `KEYWORD_DECISION.md` for head-term strategy.

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** Placeholder — run: python3 v2/scripts/marketing-pages/serper-paa-research.py --page=freizeit-kultur (requires SERPER_API_KEY)

## 7. Competitor FAQ scrape (`competitor-faq-analysis.json`)

*Optional — run `python3 v2/scripts/product-pages/scrape-competitor-faqs.py --page=freizeit-kultur` (registry `competitor_urls`) or pipeline `--with-competitor-faq-scrape` with `FIRECRAWL_API_KEY`.*

## 8. Editorial (manual)

- **Primary keyword:** see `data/KEYWORD_DECISION.md` or `KEYWORD_DECISION.md` in this `docs_dir`.
- **FAQ SSOT:** Gastronomie (`branchen_gastronomie_neu.php`): `faq-answers-optimized.json` in this `docs_dir`. Other Branchen pages using `render-faq-json.php` + `$ordio_faq_json_relpath`: `v2/data/industry-faqs/*.json` (keep research under `docs_dir/data/`).
- **Post-deploy:** Re-check GSC/GA for `/branchen/freizeit-kultur` after 4–8 weeks; optional [Rich Results Test](https://search.google.com/test/rich-results) for FAQPage markup (commercial FAQ rich results often limited).

## 9. FAQ gap ideas (from data — human review)

- Map high-impression GSC queries (§2) and PAA stems (§6) to missing or weak FAQ H2s.
- Use SERP gaps (§4–5) and competitor headings (§7) as topic hints; do not copy wording.