# Keyword decision — Branchen hub (`/branchen`)

**Last Updated:** 2026-03-29

**Purpose:** Lock primary/secondary keywords and cite evidence from automated collectors.

## Current decision (human-reviewed)

| Role | Keyword / phrase | Notes |
|------|------------------|--------|
| **Primary** | Personalmanagement Software Branchen | Overview / hub intent across verticals |
| **Secondary** | See `data/target-keywords.json` | HR-Software, Schichtplan, Zeiterfassung cross-bridge terms |

## Evidence from data artifacts

### SISTRIX (`data/keywords-sistrix.json`)

- Refresh: `php v2/scripts/marketing-pages/collect-page-keywords-sistrix.php --page=branchen`

### GSC (`data/performance-gsc.json`)

- Sliced from global API export; hub path `/branchen` — compare with [BRANCHEN_OPPORTUNITY_LIST.md](../BRANCHEN_OPPORTUNITY_LIST.md).

### Server PAA (`data/faq-research.json`)

- Placeholder until `SERPER_API_KEY` — run `serper-paa-research.py --page=branchen`.

## Reconciliation checklist

- [ ] `target-keywords.json` matches this table after intentional changes.
- [ ] Internal links to vertical cards use canonical `/branchen/{vertical}` paths.