{
  "page_id": "homepage",
  "public_path": "/",
  "collected_at": "2026-04-10",
  "source": "Serper API (marketing-pages/serper-paa-research.py) + US/en PAA supplement (see keyword_notes.serper_paa_locale)",
  "target_keywords": [
    "Personalsoftware",
    "HR Software Deutschland",
    "Workforce Management Software",
    "Schichtplan Software",
    "Zeiterfassung gesetzeskonform",
    "Personalplanung KMU",
    "Dienstplan Software",
    "Mitarbeiter App HR"
  ],
  "paa_questions": [
    "Is Workday a WFM tool?",
    "What is WFM software used for?",
    "What are the top 5 HRMS systems?",
    "What is the best way to track staff hours?",
    "Is Clockify 100% free?",
    "What are the 5 types of HRIS?",
    "Is Workday a HRIS or HRMS?",
    "Is payroll part of WFM?"
  ],
  "related_searches": [],
  "gsc_thematic_notes": {
    "brand_dominant": "Top clicks: ordio, ordio login — FAQs focus on product clarity and trust, not navigational login.",
    "non_brand_impressions": "High impressions for Zeiterfassung/Personalplanung/Dienstplan clusters — umbrella FAQ + links to Funktionen URLs.",
    "integration_intent": "DATEV/Steuerberatung — FAQ on exports.",
    "demo_next_step": "Demo intent — /demo-vereinbaren (not /kostenlos-testen)."
  },
  "keyword_notes": {
    "serper_paa_locale": "Serper `peopleAlsoAsk` was empty for gl=de&hl=de on target keywords (2026-04-10). US/en PAA below are for intent mining; adapt phrasing to German FAQ copy where relevant — not verbatim SERP."
  }
}