# Data-driven synthesis: Static `homepage` (`/`)

**Auto-generated:** 2026-04-10 (UTC) · **Script:** `v2/scripts/marketing-pages/generate-industry-data-synthesis.php`

**Registry `docs_dir`:** `docs/content/pages/homepage`. Add human sections (FAQ outline, competitor narrative, post-deploy checklist) below the metrics or in `KEYWORD_DECISION.md`.

## 1. GSC page aggregate (`data/performance-gsc.json`)

- **Date range:** `2026-01-10`–`2026-04-10`
- **Clicks:** 16677 · **Impressions:** 229490 · **Avg position:** 33.3

## 2. GSC queries (top 15 by impressions, `data/gsc-queries.json`)

| Query | Clicks | Impressions | Position |
|-------|--------|-------------|----------|
| ordio | 5518 | 30807 | 1.12 |
| ordio login | 8537 | 9845 | 1.01 |
| zeiterfassung app | 0 | 1710 | 52.09 |
| personalplanung app | 2 | 1506 | 11.84 |
| zeiterfassung | 0 | 1461 | 72.13 |
| zeiterfassung online | 0 | 1218 | 61.22 |
| mobile zeiterfassung | 0 | 1204 | 63.83 |
| kassensystem | 0 | 1044 | 81.11 |
| zeiterfassung mitarbeiter | 0 | 981 | 62.08 |
| zeiterfassung software | 0 | 878 | 74.37 |
| kassensystem restaurant | 0 | 839 | 54.89 |
| dienstplan software | 0 | 830 | 35.54 |
| personalplanung | 0 | 801 | 69.07 |
| personalplanung software | 0 | 783 | 40.29 |
| kassensystem einzelhandel | 0 | 762 | 79.24 |

## 3. SISTRIX (`data/keywords-sistrix.json`)

| Keyword | Notes |
|---------|-------|
| personalsoftware | volume≈250 |
| hr software deutschland | volume≈60 |
| workforce management software | volume≈400 |
| schichtplan software | volume≈100 |
| zeiterfassung gesetzeskonform | volume≈0 |
| personalplanung kmu | volume≈0 |
| dienstplan software | volume≈300 |

## 4. SISTRIX SERP top 10 (`data/sistrix-keyword-serp.json`)

- **Collected:** `2026-04-10T13:50:22Z` · **Credits (this run):** 0
- **Source:** SISTRIX API keyword.seo (limit=10, full SERP incl. ordio.com) — v2/scripts/product-pages/collect-feature-page-keyword-serp.php (surfaces: product|industry|static)

| Keyword | Ordio rank | #1 non-Ordio domain |
|---------|------------|---------------------|
| personalsoftware | — | hrworks.de |
| hr software deutschland | — | haufe.de |
| workforce management software | — | zendesk.de |
| schichtplan software | — | shyftplan.com |
| zeiterfassung gesetzeskonform | — |  |
| personalplanung kmu | — |  |
| dienstplan software | — | planovo.de |
| mitarbeiter app hr | — |  |

Narrative and keyword picks: `data/KEYWORD_DECISION.md` (or `KEYWORD_DECISION.md` in this folder).

## 5. SISTRIX domain-keyword SERP (VIP, `data/sistrix-domain-kw-serp.json`)

*Optional —* `keyword.domain.seo` + `kw` (~100 credits/keyword, cap 5): `php v2/scripts/marketing-pages/collect-marketing-page-domain-kw-serp.php --page=homepage` or pipeline `--with-sistrix-domain-kw`. See [VIP_MARKETING_SEO_DATA_TIERS.md](../../marketing-pages/VIP_MARKETING_SEO_DATA_TIERS.md).

## 6. PAA / research (`data/faq-research.json`)

- **Source note:** Serper API (marketing-pages/serper-paa-research.py) + US/en PAA supplement (see keyword_notes.serper_paa_locale)
- **Question stems / PAA:**
  - Is Workday a WFM tool?
  - What is WFM software used for?
  - What are the top 5 HRMS systems?
  - What is the best way to track staff hours?
  - Is Clockify 100% free?
  - What are the 5 types of HRIS?
  - Is Workday a HRIS or HRMS?
  - Is payroll part of WFM?

## 7. Competitor FAQ scrape (`competitor-faq-analysis.json`)

- **Collected:** 2026-04-10 · Firecrawl Scrape API (scrape-competitor-faqs.py)
- **papershift:** 3 FAQ-like extractions
- **personio:** 0 FAQ-like extractions

## 8. Editorial (manual)

- **Primary keyword:** see `data/KEYWORD_DECISION.md` or `KEYWORD_DECISION.md` in this `docs_dir`.
- **FAQ / schema SSOT:** Follow `docs/content/pages/static-pages/DATA_COLLECTION_STATIC_SITE.md` and the page PHP under `v2/pages/` (registry `php_page`).
- **Post-deploy:** Re-check GSC/GA for `/` after 4–8 weeks; optional [Rich Results Test](https://search.google.com/test/rich-results) for FAQPage markup (commercial FAQ rich results often limited).

## 9. FAQ gap ideas (from data — human review)

- Map high-impression GSC queries (§2) and PAA stems (§6) to missing or weak FAQ H2s.
- Use SERP gaps (§4–5) and competitor headings (§7) as topic hints; do not copy wording.