# Download Content Workflow

**Last Updated:** 2026-03-18

Content creation workflow for download pages (gated PDFs, guides, checklists).

## Scope

Download pages are simpler than templates or tools: hero, description, form, and optional FAQ. Most have **minimal SEO content blocks** (no content-outline/content-blocks structure).

## SISTRIX for Downloads

**SISTRIX is optional** for standard download pages. Use when:

- Creating a new download with substantial content (500+ words in description/body)
- Refreshing or expanding an existing download's copy
- Targeting competitive keywords for the download topic

**When to skip:** Simple checklists or short guides (< 300 words) typically don't need SISTRIX. Rely on primary keyword from topic and internal linking targets.

## Workflow (Light)

1. **Primary keyword** – From topic (e.g. "Lohnabrechnungen Kalendermonat", "Onboarding Checkliste Gastronomie")
2. **Hero & description** – Benefit-driven, du tone, Ordio mention once
3. **Internal links** – Min 2; use `download-internal-link-targets.json`
4. **Schema** – DigitalDocument, WebPage, BreadcrumbList
5. **Validation** – Run `audit-download-internal-links.php`

## Reference

For full data-driven content creation (templates, tools), see [CONTENT_CREATION_DATA_CHECKLIST.md](../../CONTENT_CREATION_DATA_CHECKLIST.md). Downloads follow a lighter variant.