# Keyword decision: zeiterfassung-app

**Last Updated:** 2026-03-24

## Chosen primary (commercial / SEO target)

**`zeiterfassung app`**

- Matches post `clusters.primary`, URL slug intent, and the head term we want to win.
- Aligns competitor scraping and content outline with informational + comparison intent for mobile Zeiterfassung.

## Why not GSC-derived primary?

`derive-target-keywords.php` historically picked **`zeiterfassung app für arbeitgeber`** because GSC top queries are **brand-heavy** (ordio, ordio app, etc.). That steered SISTRIX related-keyword expansion and competitor gap analysis toward employer-brand SERPs and polluted depth targets.

## Secondary keywords (content + FAQs)

Use in H2/H3, body, and FAQs where natural:

- `zeiterfassung app für arbeitgeber`, `zeiterfassung mitarbeiter app` (GSC-supported variants)
- `digitale zeiterfassung`, `mobile zeiterfassung`
- Platform variants: `zeiterfassung app android`, `zeiterfassung app ios` (from SERP / PAA)
- Brand navigational queries stay **secondary** for FAQ tuning only—not as primary for competitor analysis

## GSC snapshot note

Last refresh: see `data/performance-gsc.json`. Page-level avg position (~10.3, 90d) blends all queries; **exact** performance for the bare query `zeiterfassung app` may not appear in the truncated `top_queries` list—monitor in GSC UI.

## Action

`data/target-keywords.json` is manually aligned to this decision; re-run `collect-post-competitor-analysis.php` and `analyze-competitor-content-depth.php` after updating.