# Digitale Zeiterfassung für Kleinbetriebe – Rework Summary

**Last Updated:** 2026-03-24

## Scope

Full improvement cycle (not patchwork): data refresh via `run-post-improvement-pipeline.php`, mandatory SERP/competitive documentation (`SERP_ANALYSIS.md`, `KEYWORD_DECISION.md`, `CONTENT_OUTLINE.md`, section briefs), `validate-improvement-readiness.php` gate, skyscraper rewrite from `content-draft.html` applied with `update-post-content.php`, FAQ pipeline refresh, JSON hygiene (images, `internal_links`, `related_posts`, canonical URLs), strict validation, and doc reconciliation.

## Deliverables

| Area | Outcome |
|------|---------|
| Body | ~2646 words, 12× H2, 4× H3; BAG vs. AZG separated; Kleinbetrieb clarified vs. KSchG |
| Pillar | Visible link to `/insights/zeiterfassung/`; pillar entry first in `related_posts` |
| Canonicals | Software-Vergleich uses `/insights/ratgeber/zeiterfassung-software-vergleich/` (no 301 source URL) |
| `internal_links` | Rebuilt; removed incorrect BAG anchor → lexikon target |
| FAQs | 12 deduplicated entries; FAQ schema + quality validators pass |
| Images | Single featured asset; junk gallery entries removed |
| Meta | Title shortened to ≤60 chars for SERP: **Digitale Zeiterfassung für Kleinbetriebe: Pflicht 2026**; `seo-meta.json` synced |
| Lead capture | `blog_zeiterfassung_kleinbetriebe` copy aligned in `v2/data/lead_capture_copy.php` |
| Content-flow | Avoided false FAQ-in-body match: removed standalone “häufig” before “Fragen” chain; checklist as `<ol>`; H2 “Typische Fehler…” |

## SERP / research

- Primary keyword (editorial): **zeiterfassung kleinbetriebe** (restored in `target-keywords.json` after derive-target-keywords overshoot).
- SERP notes and date: `SERP_ANALYSIS.md` (2026-03-24 work).
- Pipeline PAA step reported SISTRIX no-result; PAA covered manually in SERP doc.

## Validation

- `make blog-post-validate-strict POST=digitale-zeiterfassung-fuer-kleinbetriebe CAT=ratgeber` — **pass** (content-flow: 0 issues / 0 warnings).
- `validate-pillar-links.php` — pass (prior).
- HTTP 200 on `http://localhost:8003/insights/ratgeber/digitale-zeiterfassung-fuer-kleinbetriebe/` — confirmed via curl; Article/FAQ JSON-LD present.

## Cluster audit

- `docs/content/pages/pillar-pages/zeiterfassung/CLUSTER_AUDIT.md`: row for this post set to **Yes** (pillar link verified).

## Follow-ups (non-blocking)

- Optional internal links: `suggest-contextual-links.php` / `suggest-ordio-feature.php` (validate-new-post warnings only).
- `compare-content-to-competitors.php` may still suggest more words vs. ~3300 target — informational intent; avoid filler.
- Regenerate `seo-analysis.json` on next full pipeline if scores should reflect new copy.

## Backup

- Snapshot: `docs/backups/blog-snapshots/2026-03-24-185643/` (from pre-rework backup run).