# Keyword decision: dienstplan-pflege

**Last Updated:** 2026-03-24

## Primary keyword

**Chosen:** `dienstplan erstellen pflege`

**Source:** `derive-target-keywords.php --update-post` from GSC top queries (2026-03-24).

**Rationale:** Matches highest commercial/informational intent in Search Console (`dienstplan erstellen pflege`, `dienstplanung pflege`, `dienstplan pflege beispiel`). Aligns with slug topic without replacing the URL slug `dienstplan-pflege`.

**Title/meta:** Keep title *Dienstplan in der Pflege rechtssicher erstellen* — contains “Dienstplan”, “Pflege”, “rechtssicher”, “erstellen” variants for SERP alignment.

## Secondary keywords (top)

From `data/target-keywords.json`:

- dienstplanung pflege  
- abkürzungen dienstplan altenpflege  
- dienstplan pflege beispiel  
- dienstplan erstellen pflege kostenlos  
- abkürzungen dienstplan pflege  
- dienstplan pflege (slug anchor)

**Note:** Queries like `1 zu 1 pflege`, `alex dienstplan erklärung` appear in GSC but are noisy or off-focus — address only if natural in FAQs or one clarifying sentence; do not build H2s around them.

## Cannibalization

- **dienstplan-erstellen** (generic): This post owns *Pflege* context; link to generic guide for non-Pflege readers.  
- **dienstplan-gesetz**: Link for *Bekanntgabe / Arbeitnehmerrechte / TVöD-Tarif* nuance; keep ArbZG facts in this article but avoid duplicating full legal guide.

## SISTRIX PAA

2026-03-24: `collect-post-paa-questions.php` returned no result for primary keyword. PAA list taken from `competitive-depth-analysis.md` / manual SERP review and competitor FAQs.