# Keyword Decision: Unternehmenskultur

**Date:** 2026-02-13
**Source:** SISTRIX keywords-sistrix.json (Germany, geo=de)

## Decision

**Primary keyword: Unternehmenskultur** (German)

**Rationale:** Unternehmenskultur is the canonical German term for corporate culture. No English variant (e.g. "corporate culture") is needed – the target audience (HR, Führungskräfte) searches primarily in German for this topic. The term is well-established in German HR and management literature.

**Secondary keywords:** Organisationskultur (synonym used in content), Employer Branding, Employee Engagement (related topics).