# Talent Acquisition Lexikon Post – Creation Notes

**Last Updated:** 2026-03-03

## Summary

New lexikon post on "Talent Acquisition" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (8 sources in LEXIKON_CONTENT_GAPS).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding, digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.
- Post-hire: Ordio Zeiterfassung, Schichtplan für reibungslosen Einstieg (mentioned in content).

### PAA Handling
- SISTRIX PAA was >90% off-topic (Siemens Energy, Indeed job portal).
- Created `data/paa-questions-manual.json` with 15 HR-focused questions.
- Ran `collect-faq-research-data.php` after manual override.

### Content Differentiation
- **H2 "Talent Acquisition vs. Recruiting vs. Talent Management"** – Links to recruiting.
- Talent Acquisition = strategisch/langfristig (Talent-Pipeline); Recruiting = operativ/kurzfristig (Stellenbesetzung); Talent Management = umfassend (Entwicklung, Bindung).
- Comparison table for differentiation.

### Related Posts
- suggest-related-posts returned talent-pool first; add-new-post-to-related-carousels added talent-acquisition to 12 target posts.
- Carousel targets: recruiting, bewerbermanagementsystem, personalmarketing, employer-branding, talent-pool, active-sourcing, candidate-experience, stellenbeschreibung, fachkraeftemangel, onboarding, human-resources, mitarbeiterbindung

### Bidirectional Links
- Deferred: recruiting, personalmarketing, employer-branding do not currently mention "Talent Acquisition" in content. Add in future content expansion if natural insertion points are identified.

### Lead Capture
- Added talent-acquisition to _slugToBenefit in generate-lead-capture-copy.php: "Nach der Einstellung digitale Personalakte und Onboarding für den reibungslosen Einstieg nutzt" (same as recruiting, headhunter).

### Image
- Scene type: ARCHITECTURAL (distinct from recruiting DESK, personalmarketing SILHOUETTES, employer-branding ABSTRACT, candidate-experience CAFE).
- Generated via `generate-blog-featured-image.py` (Gemini).

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Word count: 1,419 (36% of 3,900 target – compare-content-to-competitors WARN; content substantive, no filler).
- FAQ quality: 100/100 (15 FAQs, 40–80 words each).
- PAA coverage: 15/15.

### Internal Links (in content)
- recruiting, onboarding, human-resources, fachkraeftemangel, stellenbeschreibung, talent-pool, active-sourcing, candidate-experience, bewerbermanagementsystem, employer-branding, personalmarketing, mitarbeiterbindung