# Social Media Recruiting Lexikon Post – Creation Notes

**Last Updated:** 2026-02-25

## Summary

New lexikon post on "Social Media Recruiting" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (12 sources in LEXIKON_CONTENT_GAPS).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding, digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX PAA was >30% off-topic (Social Media Manager Ausbildung, etc.). Created `paa-questions-manual.json` with 14 HR-focused questions.
- Ran `collect-faq-research-data.php` to load manual PAA.

### Content Differentiation
- **H2 "Social Media Recruiting vs. Active Sourcing vs. E-Recruiting"** – Link to active-sourcing.
- **Content differentiation:** Social Media Recruiting = **Kanal** (LinkedIn, Xing, Instagram, TikTok, Facebook); Active Sourcing = **Methode** (direkte Ansprache); E-Recruiting = digitaler Oberbegriff.

### Related Posts
- **First in related_posts:** active-sourcing (content differentiation pair: Kanal vs. Methode).
- Carousel targets: active-sourcing, recruiting, talent-pool, personalmarketing, employer-branding, bewerbermanagementsystem, candidate-experience, stellenbeschreibung, fachkraeftemangel, onboarding, human-resources, mitarbeiterbindung, generation-alpha.

### Bidirectional Links
- **data/bidirectional-links.json** created and run via `add-bidirectional-links.php`.
- **Content targets:** talent-pool (Quellen table: "Social Media, Active Sourcing" → "Social Media Recruiting" linked).
- **FAQ targets:** recruiting (FAQ "Wie funktioniert social media Recruiting?" – link to social-media-recruiting; E-Recruiting FAQ; Recruiting-Arten FAQ).

### Recruiting FAQ Update
- Recruiting FAQ "Wie funktioniert social media Recruiting?" – answer now links "Social Media Recruiting" to `/insights/lexikon/social-media-recruiting/`.

### Lead Capture
- Added `social-media-recruiting` to `_slugToBenefit()`: "Nach der Einstellung digitale Personalakte und Onboarding für den reibungslosen Einstieg nutzt".
- Ran `generate-lead-capture-copy.php --write` and `audit-repetitive-lead-capture-copy.php`.

### Image
- Scene type: NIGHT (social media = digital/connected world; distinct from recruiting DESK, active-sourcing ABSTRACT, talent-pool, personalmarketing, employer-branding, candidate-experience, bewerbermanagementsystem).
- Generated via `generate-blog-featured-image.py` (Gemini).

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Word count: ~2,377.
- Fixed featured_image.alt to match post title + " | Ordio".
- FAQ schema: validate-faq-schema.php ✓ Valid (15 FAQs).