# Keyword Decision: Remote Work vs Homeoffice vs Heimarbeit

**Date:** 2026-02-13
**Source:** SISTRIX keywords-sistrix.json (Germany, geo=de)

## Volume Comparison

| Keyword | Volume | Clicks | Competition |
|---------|--------|--------|-------------|
| Homeoffice | 28,800 | 24,600 | 63 |
| Heimarbeit | 5,650 | 4,850 | 55 |
| Mobiles Arbeiten | 3,750 | 3,200 | 48 |
| Remote Work | 2,950 | 2,550 | 47 |
| Telearbeit | 2,700 | 2,300 | 49 |

## Decision

**Primary keyword: Remote Work** (English)

**Rationale:**
- Homeoffice has ~9.8× higher volume than Remote Work, but Homeoffice is a subset/form of Remote Work (working from home specifically). The Lexikon content gap is "Remote Work" as the umbrella concept.
- Remote Work is the established HR/Lexikon term covering Homeoffice, Telearbeit, Mobiles Arbeiten. This post addresses the broader concept per content gap.
- Homeoffice will be integrated heavily as secondary keyword and in H2s (e.g. "Remote Work vs. Homeoffice").
- Precedent: Work-Life-Balance, Employee Engagement use English primary for HR topics in German professional context.
- Per KEYWORD_STRATEGY_EN_DE: German > 1.5× would suggest Homeoffice, but topical fit and content gap alignment favor Remote Work as primary for this Lexikon entry.

**Secondary keywords:** Homeoffice, Heimarbeit, Mobiles Arbeiten, Telearbeit (all in target-keywords.json).

**Note:** A separate "Homeoffice" Lexikon post could be created later to capture the higher-volume keyword; this post covers the broader Remote Work concept.