# Recruiting Lexikon Post – Creation Notes

**Last Updated:** 2026-02-25

## Summary

New lexikon post on "Recruiting" created per blog-new-post-creation workflow. Topic is Recruiting/BMS cluster with no Ordio product mapping. Priority 1 content gap (17 competitor sources in LEXIKON_CONTENT_GAPS).

## Key Decisions

### Product Mapping
- **None** – Ordio has no BMS/Recruiting product. Content is informational.
- Links to onboarding, digitale Personalakte for post-hire workflow only.
- **Do NOT add** to `blog-product-feature-mapping.json`.

### PAA Handling
- SISTRIX PAA was mostly on-topic; no `paa-questions-manual.json` needed.
- Added FAQ "Wie läuft ein Recruiting Day ab?" to cover PAA gap.

### Content Differentiation
- **H2 "Recruiting vs. Personalmarketing vs. Employer Branding"** – Links to personalmarketing and employer-branding.
- Recruiting = operative Maßnahme; Personalmarketing = Marketing-Strategie; Employer Branding = strategic identity.

### Related Posts
- **First in related_posts:** bewerbermanagementsystem (BMS supports Recruiting), then personalmarketing (content differentiation pair).
- Carousel targets: bewerbermanagementsystem, personalmarketing, employer-branding, talent-pool, active-sourcing, candidate-experience, stellenbeschreibung, assessment-center, fachkraeftemangel, onboarding, human-resources, mitarbeiterbindung

### Bidirectional Links (add-recruiting-links.php)
- **Content:** personalmarketing, stellenbeschreibung, active-sourcing, candidate-experience, fachkraeftemangel, mitarbeiterbindung
- **FAQs:** bewerbermanagementsystem, talent-pool, active-sourcing, candidate-experience, stellenbeschreibung, human-resources, fachkraeftemangel, mitarbeiterbindung

### Lead Capture
- Added recruiting to _slugToBenefit in generate-lead-capture-copy.php: "Nach der Einstellung digitale Personalakte und Onboarding für den reibungslosen Einstieg nutzt" (similar to assessment-center).

### Image
- Scene type: DESK (recruiter perspective; distinct from personalmarketing SILHOUETTES, employer-branding ABSTRACT, candidate-experience CAFE, bewerbermanagementsystem CAFE, assessment-center SILHOUETTES).
- Generated via `generate-blog-featured-image.py` (Gemini).

### Validation
- All validators passed (section-depth, content-completeness, faq-quality, faq-schema, new-post).
- Fixed Fazit section depth (2 paragraphs).
- Fixed featured_image.alt to match post title + " | Ordio".
- Added FAQ "Wie läuft ein Recruiting Day ab?" for PAA coverage.
- Word count: ~1,534 (below 2,960 target; content substantive, no filler added).

### Post-Creation Improvements
- Industry links: Gastronomie, Pflege, Einzelhandel → /branchen/gastronomie, /branchen/gesundheitswesen, /branchen/einzelhandel.
- Product link: Abwesenheiten → /abwesenheiten (post-hire workflow).
- Content formatting: "Was fällt unter Recruiting" and Kennzahlen converted to bullet lists per audit.