# Personalwesen – Creation Notes

**Last Updated:** 2026-02-26

## Summary

New lexikon post on **Personalwesen** created per implementation plan. Canonical slug: `personalwesen`. Content gap from LEXIKON_CONTENT_GAPS (Priority 1, 11 competitor sources). Content differentiation: Personalwesen = German traditional term; synonym to Personalmanagement, Personalwirtschaft, HR. Product mapping same as personalmanagement.

## Pipeline

- **Scaffold:** `create-new-blog-post.php --topic="Personalwesen" --category=lexikon`
- **Pipeline:** `run-new-post-pipeline.php` – SISTRIX, PAA, FAQ research, competitor analysis
- **PAA override:** `paa-questions-manual.json` with 15 HR-focused questions (SISTRIX PAA >30% off-topic: IHK Fachwirt, Studiengänge)
- **Competitor remediation:** Personio sparse; `validate-blog-competitor-data-completeness.php --remediate` (Firecrawl)
- **Content:** CONTENT_OUTLINE.md (8 H2s), content-draft.html, update-post-content.php
- **FAQs:** faq-answers-optimized.json (13 FAQs including "Ist HR und Personalwesen das Gleiche?"), add-faqs-to-post.php
- **Image:** IMAGE_PROMPT.md (ARCHITECTURAL – distinct from personalmanagement NIGHT, human-resources DESK, personalplanung CAFE), generate-blog-featured-image.py
- **Linking:** personalmanagement first in related_posts; add-new-post-to-related-carousels.php (13 targets); add-bidirectional-links (personalmanagement, human-resources)

## Content Differentiation

- **H2:** "Personalwesen vs. Personalmanagement vs. Personalwirtschaft vs. Human Resources" (early placement)
- **Definition:** No "Definition:" lead-in; human-first intro
- **Bidirectional links:** personalmanagement ("synonym zu Personalwesen und Personalwirtschaft"; "im Deutschen sagt man Personalwesen oder Personalwirtschaft"); human-resources ("als Personalwesen oder Personalwirtschaft bezeichnet"; "englische Begriff für das Personalwesen"; FAQ "Im Deutschen heißt es Personalwesen oder Personalwirtschaft")

## Validation

- validate-section-depth: PASS (8 H2s)
- validate-content-completeness: COMPLETE (PAA 15/15; word count 1361/1700)
- validate-faq-quality: EXCELLENT (100/100)
- validate-faq-schema: Valid
- validate-new-post: Warnings only (H3s optional, product/tool links optional)

## Product Mapping

- Same as personalmanagement: /digitale-personalakte, /dokumentenmanagement, /schichtplan, /arbeitszeiterfassung
- blog-product-feature-mapping.json: personalwesen added
- Lead capture: personalwesen added to _slugToBenefit and _slugToHeadline in generate-lead-capture-copy.php

## SEO Meta

- **seo-meta.json:** lexikon/personalwesen added
- **Title:** Personalwesen: Definition, Ziele & Aufgaben
- **Description:** Personalwesen Definition: Was ist der traditionelle deutsche Begriff für Personalmanagement? Erfahre Abgrenzung zu Personalwirtschaft und HR, Ziele und Hauptfunktionen.

## Scene Type

- ARCHITECTURAL (organizational/system view) – distinct from personalmanagement NIGHT, human-resources DESK, personalplanung CAFE

## Edge Cases

- **PAA off-topic:** SISTRIX PAA >30% IHK Fachwirt; used paa-questions-manual.json with 15 HR-focused questions
- **Content:** Handwerk industry link added (/branchen/handwerk-industrie) in Digitales Personalwesen section
- **Pre-publish:** Removed "In diesem Lexikon-Eintrag erfährst du" from intro (replaced with "Was Personalwesen genau bedeutet, wie es sich von X abgrenzt – das liest du hier")

## Post-Creation (2026-02-26)

- **Inventory:** personalwesen removed from LEXIKON_CONTENT_GAPS (normalize-and-match-terms, generate-lexikon-inventory-report)
- **Compare:** compare-content-to-competitors.php PASS (80% word count; recommendations optional)