{
    "post_slug": "personalmarketing",
    "post_url": "/insights/lexikon/personalmarketing/",
    "metrics": {
        "last_90_days": {
            "clicks": 1,
            "impressions": 1388,
            "ctr": 0.0007204610951008645,
            "avg_position": 31.711815561959654
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        "last_year": {
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            "impressions": 1388,
            "ctr": 0.0007204610951008645,
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        "top_queries": [
            {
                "query": "abgrenzung employer branding und personalmarketing",
                "clicks": 0,
                "impressions": 8,
                "ctr": 0,
                "position": 84.75
            },
            {
                "query": "das bitte auch",
                "clicks": 0,
                "impressions": 1,
                "ctr": 0,
                "position": 8
            },
            {
                "query": "definition attraktiv",
                "clicks": 0,
                "impressions": 1,
                "ctr": 0,
                "position": 89
            },
            {
                "query": "definition personalmarketing",
                "clicks": 0,
                "impressions": 5,
                "ctr": 0,
                "position": 22
            },
            {
                "query": "digitales personalmarketing",
                "clicks": 0,
                "impressions": 4,
                "ctr": 0,
                "position": 65
            },
            {
                "query": "diplomarbeit personalmarketing",
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                "impressions": 4,
                "ctr": 0,
                "position": 80
            },
            {
                "query": "employer branding vs personalmarketing",
                "clicks": 0,
                "impressions": 2,
                "ctr": 0,
                "position": 69.5
            },
            {
                "query": "externes marketing",
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                "impressions": 11,
                "ctr": 0,
                "position": 31.181818181818183
            },
            {
                "query": "externes personalmarketing",
                "clicks": 0,
                "impressions": 30,
                "ctr": 0,
                "position": 41.43333333333333
            },
            {
                "query": "externes personalmarketing f\u00fcr unternehmen mit geringer branchenattraktivit\u00e4t",
                "clicks": 0,
                "impressions": 6,
                "ctr": 0,
                "position": 17.666666666666668
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        ]
    },
    "last_updated": "2026-03-15T18:31:54+00:00"
}