# IMAGE_PROMPT: Personalmarketing

**Last Updated:** 2026-02-23

## Core Concept / Metaphor

Personalmarketing = HR marketing strategy to attract and retain employees. Scene: recruiting/marketing – employer appeal, talent attraction, professional presence. Distinct from Employer Branding (abstract attraction metaphor) – Personalmarketing is the broader marketing-oriented approach.

## Scene Type

**SILHOUETTES** – Soft-focus office with silhouettes conveying recruiting, talent attraction, professional HR marketing. Distinct from: ABSTRACT (employer-branding attraction nodes), DESK (cultural-fit interview), CAFE (mitarbeiterbindung, employee-engagement).

## Key Elements (On-Theme)

- Silhouettes in professional setting – recruiting, talent attraction
- Soft natural light, muted blues and greens with warm accents
- Conveys employer appeal, marketing to employees, professional HR presence
- No handshakes, no abstract connection nodes, no cafe interior

## Why Not (Anti-Patterns)

- ABSTRACT attraction nodes (employer-branding)
- DESK with interview/conversation (cultural-fit)
- CAFE interior (mitarbeiterbindung, employee-engagement)
- Generic handshakes, blue sphere, sundial, floating pie chart

## Composition / Camera

Wide shot, shallow depth of field. Silhouettes in soft-focus – recruiting/marketing presence. Professional, modern – conveys employer attractiveness.

## Mood / Atmosphere

Professional, approachable, employer appeal – "we attract talent"

## Prompt

Editorial photography, soft film-like quality. Soft-focus office with human silhouettes conveying recruiting and talent attraction – employer marketing presence. Muted blues and greens with warm amber accents. Shallow depth of field. Conveys Personalmarketing: employer appeal, HR marketing, attracting and retaining talent. No text, letters, typography, signs, or readable content. 16:9 landscape. Avoid: abstract connection nodes (employer-branding), desk interview (cultural-fit), cafe interior (mitarbeiterbindung), handshakes, blue sphere, sundial, generic clock.

## Reference

- [BLOG_FEATURED_IMAGE_STYLE_GUIDE.md](../../BLOG_FEATURED_IMAGE_STYLE_GUIDE.md) – HR topics → Silhouettes, collaboration
- Scene diversity: SILHOUETTES for recruiting/marketing (distinct from employer-branding ABSTRACT, cultural-fit DESK, mitarbeiterbindung CAFE)