# Personalmarketing – Deployment & Next Steps

**Last Updated:** 2026-02-23

## Pre-Deploy Checklist

- [x] validate-faq-schema.php: PASS (11 FAQs)
- [x] validate-section-depth.php: PASS (10 H2s)
- [x] validate-content-completeness.php: COMPLETE (14/14 PAA, 1,955 words)
- [x] validate-new-post.php: Warnings only (word count below target; industry links added)
- [x] Industry links: Gastronomie, Pflege, Handwerk → /branchen/* added
- [x] Minification: `npm run minify` completed

## Deploy

1. Commit and push changes
2. Deploy via your usual process (CI/CD or manual)

## Post-Deploy (Manual)

1. **Google Rich Results Test:** Validate Article + FAQPage schema at  
   https://search.google.com/test/rich-results  
   URL: `https://www.ordio.com/insights/lexikon/personalmarketing/`

2. **Verify:** Page loads, FAQs render, related posts carousel shows employer-branding first, then personalplanung, mitarbeiterbindung, etc.

3. **Optional:** Run `validate-llms-urls.py` periodically (monthly/quarterly) – do not run during new post creation (fetches every URL).