# Personalmarketing Lexikon Post – Creation Notes

**Last Updated:** 2026-02-23

## Key Decisions

- **Product mapping:** personalmarketing → `/schichtplan`, `/arbeitszeiterfassung` (workplace attractiveness, retention). No Ordio BMS; content is informational.
- **Pillar:** Both `/insights/dienstplan/` and `/insights/zeiterfassung/` (Demographic/HR topics pattern)
- **Related posts:** employer-branding first (content differentiation pair), then personalplanung, personalbedarfsplanung, personalentwicklung-und-weiterbildung, mitarbeiterbindung, active-sourcing, talent-pool, bewerbermanagementsystem, onboarding, unternehmenskultur
- **Content differentiation:** Personalmarketing = übergeordnetes Konzept (Marketing-Strategie, Zielgruppe Mitarbeiter); Employer Branding = strategisch/langfristig (Identität, Kultur); Recruiting = operative Maßnahmen. H2 "Personalmarketing vs. Employer Branding" with link to employer-branding.
- **Bidirectional links:** Added personalmarketing link in employer-branding (content, "Was ist Employer Branding?" paragraph)
- **Scene type:** SILHOUETTES – recruiting/marketing (distinct from employer-branding ABSTRACT, cultural-fit DESK, mitarbeiterbindung CAFE)

## PAA Override

- SISTRIX PAA was mostly off-topic (Indeed, Kununu). Used paa-questions-manual.json with 14 HR-focused questions; ran collect-faq-research-data.php.

## Content Override

- FAQs: 15 questions in faq-questions.json; 11 answers in faq-answers-optimized.json; 11 added to post. Answers 40–80 words, du tone.
- Word count: ~1,955 (below 3,040 competitive-depth minimum). Content completeness validator passed with warning; focus on specific gaps if expanding.

## Inventory Scripts (Post-Creation)

- Ran `normalize-and-match-terms.py`, `generate-lexikon-inventory-report.py`
- personalmarketing now in Ordio coverage (merged.json)

## Pending / Next Steps

- [x] FAQ schema validation (validate-faq-schema.php) – passed
- [x] Pre-deploy: minification, schema validation – ready
- [x] validate-section-depth.php: PASS
- [x] validate-content-completeness.php: COMPLETE
- [x] DEPLOYMENT_AND_NEXT_STEPS.md created
- [x] Industry links added (Gastronomie, Pflege, Handwerk → /branchen/*)
- [x] Minification completed
- [ ] **Deploy** when ready
- [ ] **Schema (post-deploy):** After deploy, run [Google Rich Results Test](https://search.google.com/test/rich-results) on https://www.ordio.com/insights/lexikon/personalmarketing/

## Files

- Post: `v2/data/blog/posts/lexikon/personalmarketing.json`
- Docs: `docs/content/blog/posts/lexikon/personalmarketing/`
- Product mapping: `docs/data/blog-product-feature-mapping.json` (personalmarketing → /schichtplan, /arbeitszeiterfassung)