# Keyword decision — Personalkostenplanung

**Post:** `lexikon/personalkostenplanung`  
**Last Updated:** 2026-03-20

Backfilled from existing `data/keywords-sistrix.json` and `data/target-keywords.json` after the data-driven keyword workflow pilot. **GSC-derived rows** reflect `derived_at` in target-keywords when performance data was merged.

## Decision table

| Keyword | Role | Source | Volume | Competition | Maps to | Selected | Exception note |
|---------|------|--------|--------|-------------|---------|----------|------------------|
| personalkostenplanung | primary | SISTRIX metrics | 150 | 33 | Intro, first H2 (Definition) | Y | — |
| personalkosten planen | secondary | SISTRIX metrics / ideas | 10 | 10 | How / Prozess-H2 | Y | — |
| personalkostenquote | secondary | SISTRIX metrics | 250 | 32 | Kennzahlen / Kostenbestandteile | Y | — |
| personalkostenplanung vs personalplanung | secondary | SISTRIX metrics | n/a | n/a | Vergleichs-H2 | Y | Low volume; kept for intent match |
| personalkostenplanung personalcontrolling | secondary | SISTRIX metrics | n/a | n/a | Personalcontrolling / Steuerung | Y | — |
| hr budget planung | secondary | SISTRIX ideas | n/a | n/a | (optional FAQ or glossary) | N | English slug variant; lower DE relevance |
| personalkosten forecast | secondary | SISTRIX ideas | n/a | n/a | Planung / Forecast | N | Zero traffic in snapshot; skip unless content needs term |

**Notes:** `data/keywords-sistrix.json` `last_updated` should be refreshed on SISTRIX cadence (see [.cursor/rules/blog-data-collection.mdc](../../../../.cursor/rules/blog-data-collection.mdc)). Re-run `derive-target-keywords.php` when GSC data is available to reconcile primaries with real queries.

## Next steps

1. **Live URL:** After publish, run `collect-post-performance-gsc.php` → `derive-target-keywords.php` (no `--from-sistrix`) and update this table if GSC top queries shift the primary or add must-have secondaries.
2. **Quarterly:** Re-validate `KEYWORD_DECISION.md` + `CONTENT_OUTLINE.md` Evidence rows when refreshing SISTRIX or after major competitor SERP changes ([blog-improvement-process-core.mdc](../../../../.cursor/rules/blog-improvement-process-core.mdc)).
3. **Validator:** `php v2/scripts/blog/validate-keyword-decision.php --post=personalkostenplanung --category=lexikon` before large content edits.

See [KEYWORD_RESEARCH_WORKFLOW.md](../../../KEYWORD_RESEARCH_WORKFLOW.md).