{
    "post_slug": "personalcontrolling",
    "post_url": "/insights/lexikon/personalcontrolling/",
    "metrics": {
        "last_90_days": {
            "clicks": 7,
            "impressions": 5756,
            "ctr": 0.0012161223071577485,
            "avg_position": 25.548818624044475
        },
        "last_year": {
            "clicks": 22,
            "impressions": 26807,
            "ctr": 0.0008206811653672548,
            "avg_position": 47.182004700264855
        },
        "top_queries": [
            {
                "query": "personalcontrolling definition",
                "clicks": 3,
                "impressions": 280,
                "ctr": 0.010714285714285714,
                "position": 12.571428571428571
            },
            {
                "query": "personalcontrolling",
                "clicks": 2,
                "impressions": 2355,
                "ctr": 0.0008492569002123143,
                "position": 11.967728237791931
            },
            {
                "query": "aufgaben personalcontrolling",
                "clicks": 0,
                "impressions": 35,
                "ctr": 0,
                "position": 64.82857142857142
            },
            {
                "query": "aufgaben strategisches personalcontrolling",
                "clicks": 0,
                "impressions": 19,
                "ctr": 0,
                "position": 60.78947368421053
            },
            {
                "query": "bedeutung personalcontrolling",
                "clicks": 0,
                "impressions": 5,
                "ctr": 0,
                "position": 13.8
            },
            {
                "query": "controllinf",
                "clicks": 0,
                "impressions": 1,
                "ctr": 0,
                "position": 1
            },
            {
                "query": "controlling",
                "clicks": 0,
                "impressions": 60,
                "ctr": 0,
                "position": 1
            },
            {
                "query": "controlling gehalt",
                "clicks": 0,
                "impressions": 1,
                "ctr": 0,
                "position": 1
            },
            {
                "query": "controlling im gesundheitswesen",
                "clicks": 0,
                "impressions": 2,
                "ctr": 0,
                "position": 1
            },
            {
                "query": "controlling im personalbereich",
                "clicks": 0,
                "impressions": 106,
                "ctr": 0,
                "position": 73.51886792452831
            }
        ]
    },
    "last_updated": "2026-03-15T18:31:40+00:00"
}